One of the most effective ways for small businesses to generate new leads is through Pay-Per-Click (PPC) advertising. PPC offers businesses the ability to develop brand recognition, maintain a consistent web presence, and introduce a steady flow of new leads and website traffic.
So what exactly is PPC advertising? It’s a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a method of buying visits to your website, rather than “earning” those visits organically. PPC advertising is typically run on search engines, such as Google AdWords and Bing Ads as well as social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Do you need recap on web hosting? If so, read on. Many people have gained a grasp of the basics of web hosting but have forgotten what the purpose of it is over time, so if you do need to refresh your knowledge of web hosting, this guide is for you. Website hosting provides space for websites and ensures they can be accessed by your visitors. When you use a web hosting service, your website is stored on a server in a data centre that is powered by high-speed internet around the clock.
If you are to run a successful website capable of catering for simultaneous visitors, you will need to ensure the servers and software that you are using are maintained and managed by expert professionals. Web hosting companies provide space for websites but also ensure your site can function properly. Continue reading
Having a website has become integral to most businesses, as the amount of business leads that can be generated from online marketing can be very significant. For bigger businesses, an IT department or dedicated web developer will take on the work involved in getting a website set up. For smaller businesses though, they don’t always have the luxury or resources to have a specialist involved.
However, with the level of progress that has been made in website development over recent years, it has become much easier for those with little technical knowledge to get a website up and running themselves.
There are now a whole host of themes offered by companies such as WordPress and similar ones that are really easy to use with a bit of willingness to learn some basic fundamentals. A simple website can be up and running in less than a day, as many website services use in their advertising campaigns. There are a few things that people will need to consider when they are setting up a website for the first time and one of the biggest is web hosting.
No matter what level of the business hierarchy your role occupies, you’re going to tackle problems at one point or another. Resolving problems is one of the main responsibilities of a business, and they come at you from all sides. Customer queries, technical issues and supplier problems all happen so regularly that you’ll need effective measures of coming to terms with them if you’re to operate efficiently and well, with peace of mind.
Having a responsive and awesome online business will allow you to keep on top form when it comes to business proceedings. An unhappy customer is much more likely to pass word of mouth about their experience with your business onto one of their friends. If they have a good experience, they’re likely to recommend your service but not with the verve and intensity that a negative review will bring. People expect your business to be good and responsive, which is why when it isn’t, they will happily let you and others know about it.
If you spend any time on the internet, it doesn’t take long to realize that technology is changing at a supersonic pace and shows no signs of slowing down in the near future.
It is this rapid change that makes many small business owners very hesitant to invest their hard-earned monies into new equipment because they are concerned that it will be obsolete shortly after making the investment.
WordPress is indeed a powerful and most preferred CMS framework on the internet. Based on builtiwith report it powers more than 17 million websites across the internet.
But do you know there are some common issues that causes white screen error? WordPress community relate to it as White Screen of Death Error.
If your website is suffering from white screen of death error I have four steps to resolve the issue and a tip that will help you prevent this error happening again.
Magento is a highly outstanding eCommerce platform, used by numerous eCommerce companies. As the success of eCommerce sites largely depends on attracting new customers, retaining the old ones and providing them the best shopping experience, it is important for e-shop owners to increase their site’s visibility in Google & other search engines to receive traffic and convert them into leads. Search Engine Optimization (SEO) determines the ranking of websites in different search engines. SEO Optimization of eCommerce websites are more complicated than doing SEO for a typical website with a few pages. So, when you run a Magento store, you need to apply some useful and effective SEO tips (given here below) to make your online store visible to your customers and improve its performance at an optimum level:
1. Pay attention to the quality of your website
Google always thinks about the website’s quality before indexing them into its search results. You must think- Is your website helping users what they are looking for? In order to determine the quality of your site, Google uses some key parameters such as time spent on your site by visitors, bounce rate, load time, design, ease of navigation, etc. Make sure you are addressing these issues carefully to give your user the best shopping experience on your e-commerce site.
Some people love to work remotely, and some don’t. The thought of getting through the working day without having a boss watching your every move can feel terrifying to some. And really liberating to others! The thought of having to manage your own time and motivate yourself to hit your own deadlines can be quite daunting. Working remotely does offer a certain kind of freedom, though. One of the most wonderful things about working remotely is having the opportunity to travel while you work. If you can build up a business for yourself while maintaining a steady stream of clients, you may never have to join the rat race again. Imagine living in a working world where you don’t have to spend and 2 hours in the car to get to and from the office every day. Imagine never having to travel on a pack train or hot and sticky subway during the dreaded rush hour. Working remotely have many benefits; you just have to learn to motivate yourself and stick to your goals. At the end of the day, you are working for yourself. If you don’t maximize the opportunity you could end up falling short and being disappointed with yourself.
One of the key features of WordPress is the easy process for using and editing images to get the most out of your website or blog. Some sites lack basic editing tools, meaning that publishers will need to use expensive editing software such as Photoshop. For more information on editing software you can visit sites such as image editing for dummies.
With WordPress, the image editing tools are already provided so that you can spend your time doing something more productive. You can find further information and advice for getting started with WordPress at createablognow.com.
Let’s take a look at these handy image editing tools: Continue reading
Selecting the domain name of your online business site is a much more important task than many people think it is. This is usually not one of the critical details that many people focus on when they are in the process of designing their site. However, great care should be taken to ensure that the domain name that you choose will be a good one. Otherwise, it could create a lot of problems for you that could have otherwise been avoided. Here is how you can go about choosing a domain that will help to drive more customers to your online business.