For some, blogging is more than just a hobby. If your site grows in popularity, before you know it, it could be a lucrative business. Every day, people make impressive incomes from their online publication, and you could do the same. If you are new to the world of writing and blogging, you need some tips to help you along the way. The trouble with blogging is that it sounds simple, but it is not. There are loads of things you need to do to ensure that your blog is a success.
We’ve been following the ebb and flow of web design practices for years now. New trends come and go and fantastic new techniques are always cropping up. However, there’s one disappointing trend that has continued through the years. That’s the lack of communication between marketers and web designers.
When they get it right, it’s a truly powerful combination. Remember, web design is more than just creating a stunning website. It’s about understanding the marketing goals of the client. Great web design puts functionality and simplicity at its heart. It engages visitors and directs them to your marketing targets.
Your website is one of the cornerstones of your business. So, when your website isn’t operating effectively, your company won’t be either. Here are 8 tips for keeping visitors to your website engaged for longer.
Employ Responsive Web Design
Responsive web design allows your website to be viewed on mobile and tablet devices as well as on ordinary desktop computers. A lot of people browse the web in mobile form now, so if your website isn’t mobile-friendly, you’ll be missing out on visitors and potential customers.
If you want to drive traffic to your website and keep them there, design is your best tool. When sites have fluid and well-thought-out designs, they tend to hold the attention of their audience. It is crucial that you take the time to understand what the design of your site means for your business. If you want to create a modern site, you need to keep things simple. Read these incredible ways to make sure that your website stands out.
Think about your audience
Before you start doing any designing, you need to consider your audience and what they want from you. If your demographic consists of young people, you need to make sure that your website reflects that. You should decide what message you want your site to convey before you begin. That way, you will know how the site should look.
Everyone has a favourite colour. We have a built in emotional response to colour palettes and we can’t often describe why. The simple fact is that colours have a powerful emotional pull on everyone. They have been tested and used by designers for decades to perfect the selling process. With the right colours you can influence people in a strong way. People will identify with you through colour.
You can even convince people to buy, just by choosing the right colours. Have you ever thought about this when it comes to your website? What kind of people is your colour scheme attracting? Today we’re going to look in a little more detail at why this is so important. Plus, we’ll explain how you put this knowledge into action on your site.
Should you worry about Site loading speed when choosing to have a site developed or attempting DIY SEO? Well, Yes but it isn’t the end of the world!
Some “site builders” really are difficult to make really fast loading but the likes of WordPress for example can be tweaked to speed them up and the benefits of low cost and easily accessed functionality in Plugins means WordPress gets the SEO thumbs up (when done correctly!).
Site loading speeds matter because waiting for a website to load quickly is no different from waiting in line at the takeaway. If a website takes too long people will walk out that door and find somewhere else to eat i.e. a competitor. Same situation is true when browsing websites online. If any site takes long time to load, users may navigate to other webs. Continue reading
Brand recognition has always been the key to a successful business, and it still is. If no one knows you exist, no one is going to use your services or buy your products. It’s that simple. You need to get your brand name known and then make sure people know what you’re offering.
The internet is your friend, so make sure you harness its powers. It’s the easiest, cheapest and most effective way of your getting your brand recognition up. There are plenty of other ways to help your brand too though. Follow these tips, and your brand will be at the forefront of people’s minds in no time. Continue reading
Your website is the storefront that can be accessed 24/7 by your target market. It’s so important that this storefront sets up a good impression and makes the viewer eager to learn more about you, or do business with you. To give you an idea of what your website should be like, take a look at these 7 things it should have, plus a few things it shouldn’t.
Your Website Should Have
Easy to Use Navigation
Your website should be stupidly simple to use for the person on it. They should know exactly where to go and what to do to find the information they want. You can’t make it too hard for them, or they just won’t stick around for long at all.
Useful, Original Content
The content should be relevant to your site and interest your readers, that goes without saying. However, you can’t pick up content from other sites or try to re-write them. All of the content should pass Copyscape and you should be proud that this original work is your own. Continue reading
Google is always changing. But, that doesn’t mean that you have to start panicking about how your business can recover from Google changes in the online world. Rather, it’s time to start putting together a fantastic action and recovery plan. After all, SEO doesn’t have to be difficult. It can be an easy feat. You just need to ensure that you are on the right lines and making sense of Google penalties.
So, when it comes to Google and its penalties are there ways that your website can recover? Of course it can! Here are some simple checks that you can do to make sure that your site is ranking high and obeying the laws of Google.
Making Sense of Penalisation
Okay, so you’ve made the grim discovery that you have been penalised by Google. But, that doesn’t mean that you should throw in the SEO towel. Now, you need to make sense of why this has happened. One of the easiest ways to discover your drop in traffic is to complete a manual action. Head to Webmaster Tools and take a look at your notification. Google will alert you to any issues that you may have in the form of an error message.
There is no point writing a blog if you don’t have a readership. Every blogger out there wants (and needs) to expand their audience. If you are writing things that nobody is reading, you have an issue. There are a few easy things you can do to get your site off the ground. Read these amazing tips so that you can start gaining a following for your blog soon.