Low Business Overheads = Big Profits: Here’s How To Do It

It’s a simple sum, you just take the money you have, and take away the cost of running your company, and that is what your profit is. The less you have to take away for overheads including utilities, wages, resources, and the like the larger the amount is left in the profit column. So it makes sense to reduce the overheads as much as possible, and you can do this by following the guide below.

Shop around for your utilities

The first thing that you can do to ensure that your overheads are as low as possible it to shop around different utility providers for the best deal.

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Savvy Ways To Invest In Your Business

Whether you are a web developer, SEO expert, or even a home-based blogger, at some point in the future you will have a decision to make: do you carry on as you are, or take the plunge and try to grow? If you decide on the former, things will be the same, and you might enjoy incremental rises for your earnings. In the case of the latter, however, it’s something of a gamble.

You will have to invest money to grow your business, and any wrong decisions you make could come back and bite you in the not-too-distant future. The big question is, how should you invest your money or funding to ensure you expand, not contract? Let’s take a close look at some of your options. Continue reading

How Pay-Per-Click Advertising can Benefit Small Businesses

One of the most effective ways for small businesses to generate new leads is through Pay-Per-Click (PPC) advertising. PPC offers businesses the ability to develop brand recognition, maintain a consistent web presence, and introduce a steady flow of new leads and website traffic.

So what exactly is PPC advertising? It’s a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a method of buying visits to your website, rather than “earning” those visits organically. PPC advertising is typically run on search engines, such as Google AdWords and Bing Ads as well as social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.


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The Basics of Web Hosting in 2017

Do you need recap on web hosting? If so, read on. Many people have gained a grasp of the basics of web hosting but have forgotten what the purpose of it is over time, so if you do need to refresh your knowledge of web hosting, this guide is for you. Website hosting provides space for websites and ensures they can be accessed by your visitors. When you use a web hosting service, your website is stored on a server in a data centre that is powered by high-speed internet around the clock.

If you are to run a successful website capable of catering for simultaneous visitors, you will need to ensure the servers and software that you are using are maintained and managed by expert professionals. Web hosting companies provide space for websites but also ensure your site can function properly. Continue reading

Understanding Web Hosting Solutions

Having a website has become integral to most businesses, as the amount of business leads that can be generated from online marketing can be very significant. For bigger businesses, an IT department or dedicated web developer will take on the work involved in getting a website set up. For smaller businesses though, they don’t always have the luxury or resources to have a specialist involved.

However, with the level of progress that has been made in website development over recent years, it has become much easier for those with little technical knowledge to get a website up and running themselves.

There are now a whole host of themes offered by companies such as WordPress and similar ones that are really easy to use with a bit of willingness to learn some basic fundamentals. A simple website can be up and running in less than a day, as many website services use in their advertising campaigns. There are a few things that people will need to consider when they are setting up a website for the first time and one of the biggest is web hosting.
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Great Methods Of Problem Solving For Your Online Business’s Peace of Mind

No matter what level of the business hierarchy your role occupies, you’re going to tackle problems at one point or another. Resolving problems is one of the main responsibilities of a business, and they come at you from all sides. Customer queries, technical issues and supplier problems all happen so regularly that you’ll need effective measures of coming to terms with them if you’re to operate efficiently and well, with peace of mind.

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Having a responsive and awesome online business will allow you to keep on top form when it comes to business proceedings. An unhappy customer is much more likely to pass word of mouth about their experience with your business onto one of their friends. If they have a good experience, they’re likely to recommend your service but not with the verve and intensity that a negative review will bring. People expect your business to be good and responsive, which is why when it isn’t, they will happily let you and others know about it.
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The Three Most Overlooked Ways Small Business Owners Can Lower IT Costs

If you spend any time on the internet, it doesn’t take long to realize that technology is changing at a supersonic pace and shows no signs of slowing down in the near future.

It is this rapid change that makes many small business owners very hesitant to invest their hard-earned monies into new equipment because they are concerned that it will be obsolete shortly after making the investment.

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How to fix WordPress white screen error

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WordPress is indeed a powerful and most preferred CMS framework on the internet. Based on builtiwith report it powers more than 17 million websites across the internet.

But do you know there are some common issues that causes white screen error? WordPress community relate to it as White Screen of Death Error.

If your website is suffering from white screen of death error I have four steps to resolve the issue and a tip that will help you prevent this error happening again.
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SEO Tips & Trick for Magento Website

Magento is a highly outstanding eCommerce platform, used by numerous eCommerce companies. As the success of eCommerce sites largely depends on attracting new customers, retaining the old ones and providing them the best shopping experience, it is important for e-shop owners to increase their site’s visibility in Google & other search engines to receive traffic and convert them into leads. Search Engine Optimization (SEO) determines the ranking of websites in different search engines. SEO Optimization of eCommerce websites are more complicated than doing SEO for a typical website with a few pages. So, when you run a Magento store, you need to apply some useful and effective SEO tips (given here below) to make your online store visible to your customers and improve its performance at an optimum level:

1. Pay attention to the quality of your website

Google always thinks about the website’s quality before indexing them into its search results. You must think- Is your website helping users what they are looking for? In order to determine the quality of your site, Google uses some key parameters such as time spent on your site by visitors, bounce rate, load time, design, ease of navigation, etc. Make sure you are addressing these issues carefully to give your user the best shopping experience on your e-commerce site.
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How To Make Working Remotely Work For You

Some people love to work remotely, and some don’t. The thought of getting through the working day without having a boss watching your every move can feel terrifying to some.  And really liberating to others! The thought of having to manage your own time and motivate yourself to hit your own deadlines can be quite daunting. Working remotely does offer a certain kind of freedom, though. One of the most wonderful things about working remotely is having the opportunity to travel while you work. If you can build up a business for yourself while maintaining a steady stream of clients, you may never have to join the rat race again. Imagine living in a working world where you don’t have to spend and 2 hours in the car to get to and from the office every day. Imagine never having to travel on a pack train or hot and sticky subway during the dreaded rush hour. Working remotely have many benefits; you just have to learn to motivate yourself and stick to your goals. At the end of the day, you are working for yourself. If you don’t maximize the opportunity you could end up falling short and being disappointed with yourself.

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