You’re Forgetting This MASSIVE Search Engine…

Most marketers put huge amounts of marketing budget into SEO. With good reason. Search engine optimisation is one of the essential elements of good marketing. However, there is one problem with it. Marketers single mindedly target Google. Naturally, it’s the biggest search engine in the world. But, just behind it is a search engine that so many marketers forget about.

YouTube. It’s the second biggest search engine on the planet. 1 billion active users. 3 billion views every day. Heavy use in the young, influential demographics. If you’re not on YouTube, you’re missing billions of eyes. Here’s how to make the most of it.

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Figure out content that will work for you

This is your first task when it comes to cracking YouTube. There are millions of channels out there and you need to stand out. Look at your audience and ask yourself (or them!) what video content they’d like to see. It could be informative like a tutorial related to your product. It could be entertaining, funny or silly. Don’t worry about ‘going viral’, just start with a solid foundation of good content.

Create a schedule

If you’re not in the habit of posting videos to YouTube, set yourself a schedule. It will remind you to upload content and keep you on your toes. The best channels flourish by providing regular, consistent content. Don’t put too much pressure on yourself, leave enough time between posts to create good content.

Don’t forget to promote it

Uploading a video is not enough to get people to see it. You need to start generating a flow of people towards your content. Make use of your existing social media channels and share videos there. Host them on your website and encourage others to post them. Don’t forget to use keywords and tags to help people find your videos. SEO training will help you find the right keywords here. You could go one step further and use YouTube’s advertising feature.

YouTube is another social media platform, so engage with people

Viewers, followers and commenters are all potential customers. Talk to them and engage with them. Take into account their opinions and thoughts and reply to comments. Build an avid community just like you would on Facebook or Twitter. Of course there are always the inevitable flow of crude comments under YouTube videos. Don’t engage or encourage them, just engage with real, potential customers. This will grow your online business naturally.

Analyse the data on your videos

Just like you would on your website, take into account all of the data that YouTube offers. Monitor your viewership over each week. Take into account the popular countries and demographics. You can learn a lot about your audience and community through YouTube videos. Look at where they are being shared and target those areas. Use it to infiltrate new places.

To ignore YouTube is to ignore over a billion potential customers. No matter what your business, there will be a content strategy that will work for you. Figure out what your audience would want to watch and harness it. Stick to a schedule, promote it and don’t forget to engage.

How to Achieve Success in Business

If you want to run a business then you’ll need to know what it takes to run a business. You can’t just dive in headfirst and hope you float back up to the surface. There’s a lot of work involved in the running of a business. So many people fail to consider this before going into business for themselves. This is why it is so many small businesses fail in their first year or so.

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Tips When Hiring a Company for IT Support

There are a number of factors to keep in mind when you are hiring a company for your IT Support. This is one important area of your business that you want to be efficient – as often is the case, if you’re having IT issues then you’ll likely need these fixed before you can get back to work. You do not want your employees redundant for hours due to downtime as a result of poor IT Support.

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Here are our top tips from when hiring support based on what we were looking for when we found our IT Support in Essex. Continue reading

The 6 Most Effective Advertising Techniques Today

Advertising trends and techniques tend to change all the time. Something that was popular last year might not necessarily be popular this year. Something that was once disregarded as ineffective may now be the ‘in’ thing everybody is using. It’s important that you stay up to date with your advertising techniques, or you might find that your business dries up. With that in mind, here are the 6 most effective advertising techniques today: Continue reading

Tips When Hiring A Company For Web Design

With the Internet being such an intrinsic part of our lives now, websites dominate the online world and are constantly battling against each other for supremacy online. Businesses nowadays cannot function without an online presence to reach out to potential customers and engage positively with current customers to retain a relationship of trust. Websites truly are the online business card of companies meaning that web design is and will remain a competitive, dominant industry.

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Drive More Traffic To Your Blog With These Tried And Tested Tips

These days the Web is full of people that run blog sites. They use their websites to communicate thoughts and opinions on a broad range of topics. The printed media industry has taken a financial hit in recent years due to the popularity of online blogs.

That’s because blogs are, in essence, like newspapers. Except they are interactive, better updated and free to read! Still, just because you set up a blog doesn’t mean it will be an overnight success.

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A Guide to Growing Your Online Business as Naturally as Possible

While there are many techniques out there that will allow you to grow your business in a short space of time, many people prefer to grow it in a more natural way. This guide will give you some tips on growing your online business as naturally as possible. This way, at least you know your success is all down to your hard work!

Have a Valuable Service or Product

It goes without saying that to grow your online business, you need to have a valuable service or product. Make sure you’ve identified your target market, targeted the advertising campaign towards them, and done lots of market research. Continue reading

The Essential Guide To Starting A News Blog

Starting any blog is tricky. One of the hardest sites, to start, is a news blog. Why is that? Well, when people read the news online, they want cold hard facts. They are not looking for simple listicles or how to guides; they want something with more substance than that. There are certain journalistic rules, to which you must adhere if you wish to write a legitimate news site. The first step is reading this article. Here is the essential guide to starting a news blog.

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A Simple Guide To Making Money Online By Expanding Your eCommerce Site

The world of online shopping is an ever-growing entity. If you have already established a solid client base for your eCommerce site, you might be looking to expand your company. The trouble with anything online is that if you don’t stay up to date, you stand to lose out on your finances. When you are competing in a global market, you need to ensure that you are ahead of the game. Many people fail to expand their business because they think that it will be expensive. It doesn’t have to be. In fact, there are many ways in which you can make money by expanding your business. Here are some important things you should know, which will help you along the way.

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SEO Best Practice Tips and Tricks for 2015

The best practices for SEO change every year, throughout the year. They’re always developing and changing, and SEO practitioners must keep up to make sure they aren’t doing the wrong thing. The changes take place because search engines are continually updating their algorithms. They do this to ensure that people can’t cheat and unfairly get their web page to the top of the search results. Because of these constant changes, SEO best practices can become confusing. There can be rumors and speculation about the best ways to carry out search engine optimization, and it’s hard to figure out what’s real. As we start to move through a new year, it’s time to have a look at which SEO trends are emerging in 2015.

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