Understanding Analytics: Now is the Time to Embrace Software

Analytics forms part of daily working life. In the life cycle of a small business, they can ill afford to ignore the importance of analytics. But, it can seem like something of a wishy-washy term. For many, they are keen to make sure that they are utilising analytics. You need to understand the complexities before you implement this kind of strategy into your venture.


Let’s take a look at ‘analytics’ and how they can help the small business.


Understanding Analytics


Analysis forms part of many different walks of life in the business world. For many, they are keen to use web tools and analytics as part of the marketing process. But, the world of business analysis goes beyond this. Analytical tools can be used for a wide range of different processes. They can be used to discover how to save costs and grow your company.

The importance of data and metrics has been stressed for a long time. So, no one can claim ignorance to not knowing why they are necessary. It is wise to start understanding what you can gain from the analysis. Analytical tools can help companies see where they are going wrong. But, it can also ensure that they are taking proactive measures to prevent this oversight happening again.

In short, analysis helps business owners, like you, to have a deeper insight into their business and data.


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6 Social Media Secrets You Need To Know

Social media marketing is one of the easiest and cheapest marketing tools that you have. When you need to boost your business potential, there is just one way to do it. If you find social media confusing, you might fear the unknown. The truth is that using social media to gain new business is easy when you know how. Harnessing the power of online users will mean that more people know about you and more people use your business. Here are six social media secrets you should know.

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Ghost Town? Increase Your Website’s Traffic With These Powerful Tricks

Some folks pay a lot of money for an awesome website. But what those people don’t realize is that no-one will visit the site! That’s because they didn’t think about how they would drive “traffic” to their new website.

The sad truth is a lot of people assume web designers take care of that side of things too. Of course, that’s not what happens at all. All a web designer will do is make your website look pretty and functional. Someone else needs to sort out the marketing and advertising for it.

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The 2015 Guide to Responsive Web Design

Responsive website design has been subject to much change over the course of the last few years. Now, it is becoming a mainstay. It’s far from being a passing trend. The changes that have been made have been in response to the advent of technology. Websites, many moons ago, were made to equip desktops. Now, with the rise of smart tech, a responsive website is the only way to ensure that you are prominent in the minds of web users. After all, with the growth of smart phones and devices taking over the way in which we browse, it makes sense to give users what they want.

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Striving For Number One: SEO Tips and Tricks For 2015

SEO is here to stay. You need to utilise SEO in order to remain on top. The face of SEO is ever-changing. But, it’s a great way to ensure success with your website. SEO changes are always well-documented. But, for many it can be difficult to know what the best practices to employ within their strategy are.

SEO is going to become slightly more complicated with the onset of 2015. Google algorithm changes mean that SEO marketers are changing the way that they work. This can provide challenges to some. But, the benefits of this are many. SEO is changing. But, it’s for the better.

If you are striving for SEO success, here are some tips and tricks in the world of optimisation that will help you in 2015 and beyond.

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8 Worthy Tip To Protect WordPress Site Against Malware

Indubitably, today online presence has become quite significant, but along with its benefits, there are some pitfalls as well. With the Internet, there is a great probability of getting your website hacked and attacked by some malware. This will ultimately affect your website performance and its users.

Though, WordPress is considered as the most robust and secure platform, but being a software it needs to be maintained to keep all the malicious intents at bay. This can be done efficiently by implementing some expert advice and keeping the WP website updated from time to time. Here are some proven security tips that can help you ensure a secure WordPress site by preventing malware.

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A White Label SEO Review: Do You Need White Label Solutions?

White label SEO services have proven to be very popular in the last seven years or so. Its popularity cannot be underestimated within the world of marketing. White label SEO is providing excellent solutions for companies. Typically, these companies would not be able to perform this kind of technique in house.

Many different people need SEO services. White label services can be provided to those who need marketing efforts, but lack the knowledge in-house to do this. SEO can be complex. Many individuals are not entirely comfortable with performing this kind of strategy themselves.

White label experts can provide robust SEO knowledge to other businesses. These may need a helping hand with their SEO strategies. This means that they can offer a great range of packages to assist their clients with the SEO and search engine requirements.

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A Guide to Coming Up With a Foolproof Web Design Strategy

Having a great web design is the key to getting the maximum number of visitors and conversions. In fact, you could find that re-designing your current website could give you amazing results. However, first you need to know exactly what to do so you can come up with a foolproof strategy. Let’s take a look:

Web Design Strategy
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How to Hire an Expert When You’re Struggling to Keep Up with SEO

Small businesses and sole traders often prefer to manage their own SEO practices and web presence. But some business people don’t have the time or the skills to take care of their SEO. Even for those who are willing and able to learn for themselves, there can come a time when they no longer have the time or knowledge to keep up. SEO practices are a complex area of web design and development. Specialists spend their whole careers continually learning about them. Sometimes you need to hire someone else to concentrate on your website’s SEO, so you can be sure you’re doing everything to get your website noticed. But how do you know you’re hiring someone who knows what they’re doing?

Legitimate and Professional

Before looking into the more complicated aspects of SEO, you can first rule out any firms that aren’t up to scratch. Some of the requirements to look for in a professional company are being able to visit their offices or choices between payment methods. You can check that they’re registered with the correct authorities and look at case studies of their previous clients. Find a competitive price, but don’t just go for the cheapest company you can find. You might want to choose someone with offices local to you, for example if you work in Orland you may choose an Orlando SEO firm. But if you are comfortable working digitally, check how and when your experts will keep in touch.



Photo by Paloma Gomez
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Organic Search Engine Optimization Isn’t Dead! Here’s Why

In the search engine optimization world, there are two ways of getting traffic to your website. The first is with organic search engine results, and the second is paying for some targeted traffic. With the latter option, most people use Google AdWords to bring visitors to their websites.


Organic Search Engine Optimization

Paid traffic is a good way to drive people to a new website. In fact, it’s so good that even owners of established websites use them. But what about organic traffic? Is it dead in the water? To some folks in the SEO world, it would seem that way.

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