Harness the power of Web Analytics

Undisputedly web holds a wealth of data which no other data source hold on the planet. These are the series of questions, which flash our mind when we hear about the word Web Analytics:

ϖ What do we do with the wealth of data available on web?
ϖ How to use it for our benefit?
ϖ Will marketing through Internet is profitable?
ϖ Which web marketing strategy will be profitable?
ϖ What metrics do we captured from web?

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Great Ways to Direct People Towards Your Website

If you run a website for your business, you’ll want as many people to visit it as possible. So, if you’re not getting as many visitors as you’d like, try out these ideas.

Mention Your Business on All Marketing Material

Whenever you send out advertising or marketing material, you should make sure that your website is mentioned on it. This is the best offline way of directing more people to your website. It’s simple to do, but it could have a huge impact on the fortunes of the business in the long-term. You could use custom door hangers, business cards and free merchandise to display your website’s URL on. All of these methods should increase traffic to your business’s website. Continue reading

Essential Advice for People Struggling with SEO

Are you still struggling to get to grips with SEO? It can be confusing, but don’t worry. Here are some essential tips that will help you out with it.

Figure Out the Best Keywords

The place to start when it comes to SEO is with keywords. The keywords you choose for your website are essential if your SEO efforts are going to be successful in any way. You should do some research into demographic search trends to identify what the best keywords for you to use are. Continue reading

4 Things That Can Make Your Business Thrive Online

One of the keys to a successful business is using the internet to your advantage. Check out these four things that will make your business thrive online:


I can’t believe I even have to go into this! Having a website is vital for your business. Without a website, you will struggle to thrive online. It’s the main place that people will find your business and learn about them. If you don’t have one by now, your business is probably doing badly. Continue reading

Mistakes That Could Be Holding Back Your Content Marketing

Content marketing has become a common buzzword for most modern businesses. Paid ads are nice, and social media can be powerful, but high-quality owned content has probably the greatest potential for viral spread, and works to convince customers that your company is an industry authority.

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Creating a Productive Office Space for Web Designers

As a web designer, you need to remove all the barriers that prevent you from being focused and efficient. You need a work space that is both functional and inspirational. It is not just a simple matter of putting your computer and various equipment wherever you find room in your home or office. The tools and software you use, how your office is designed, and even where your office is located directly affect how successful you a web designer you become.ecommerce Continue reading

Which Features Make Magento A Unique Platform For E-commerce Website Development?

During the process of launching an online store, every merchant is bound to get confused when it comes to selecting the right solution. With hundreds of e-commerce softwares available in the web market, it can be quite challenging to estimate the pros and cons before making a choice. Fortunately, we have handy statistics which revel the name of the finest e-commerce solution that is free(like air) and comes loaded with great features. Magento, one of the leading e-commerce platforms has been serving as the backbone for hundreds and thousands of e-commerce websites belonging to different business verticals.

Today, through this post, I’ll be highlighting the key features of Magento that have made it a unique and highly recommended platform for development of simple and complex e-commerce websites. So, let’s get started with unleashing the top-notch features of Magento. Continue reading

Your Guide To Building A Brilliant Business Website

aA great website is the foundation of a successful business. If you think about it, everything your company does will revolve around your site. It is how customers and investors will locate you. You will introduce new products and services here. This is will be people find out about developments in your business. They may even make purchases of products or services on the site. That is why is it important that your site is built and designed to perfection. Here’s how to get started. Continue reading

The Pros and Cons of Pay Per Click Strategies

You’ve probably heard a lot about pay per click strategies. But is it a good thing for your business?


One of the best things about pay per click strategies is the fact that you can see how well your strategy is working. That’s because each and everything about the adverts you place can be monitored and measured. You can see how well your adverts are converting into sales, and that’s what it’s all about. This then allows you to make changes and maximise the effectivity of your adverts.

It’s not a method that requires much patience and waiting either. You get to see the effects of your adverts almost immediately. As long as your ads are of a high standard, and you know what you’re doing, you should see your ads will find their audience and the sales will come flowing forth. It doesn’t take very long to set up your pay per click strategy either, so you have no excuses!

The affordability of pay per click is one of the things that makes it so appealing to small businesses too. The clue is in the name – pay per click. That means you only pay for the cost of advertising when people actually click on your adverts. This is a huge plus for businesses. If your adverts don’t engage with people and people aren’t interested in clicking on them, you don’t have to pay for them.

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Why Businesses Are Obsessed With Data

Every business uses data in some form, but why? Back in the day, companies never used to bother about statistics and analytics, and they did okay. In fact, some of them did better than okay. Yet, today you would be hard-pressed to find a successful firm that didn’t consult the data at their disposal. It might seem new age and fussy, but it does make a big difference. If you don’t believe me, here are a few reasons why.

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