If you’ve recently launched a new website, you are almost certainly in the process of trying to promote it online. While advertising and marketing techniques will help to improve the level of traffic you receive, dealing with SEO is essential. Search engine optimization is big business these days, and that is why there are so many different companies offering the service. However, that doesn’t mean you can’t handle the basics yourself. You’ll find a few crucial SEO tips and tricks on this page that should help you to get started.
SEO, or search engine optimization, is a vital part of an online marketing strategy for any business. To put it as simply as possible: if you have a website without SEO, nobody will know you’re there! It doesn’t matter how good your website is, you’ll lose out on traffic big time. Check out these 8 vital reasons you need SEO to see what we’re talking about:
Search engine optimisation, or SEO, is one of the most complex aspects of digital marketing. Not least because the entire practice is in a constant state of flux. Quite simply, SEO is a culmination of tricks and techniques to ensure you rank high on Google. When people search for your service, you need to appear on the first page or two to capitalise. That’s where a good SEO strategy comes in. The trouble is that Google are smart, really smart! They change and update their algorithms on a regular basis. It means that last year’s best practices are no longer useful. Worse still, they could get you penalised! With that in mind, here are the essential pillars to an essential SEO strategy in 2015.
SEO is said to be difficult. It’s one of the most complicated areas of digital and online marketing. But, that doesn’t mean that you have to ignore it. When it comes to SEO, the world is truly your oyster. Well, the online world anyway. You need to make sure that you have a killer SEO campaign in your midst. One of the best ways to ensure that you are maximising your SEO potential is to craft an online lead generation campaign.
Leads mean sales. Sales equal money. Money equals profit. Do we need to go on?
Lead generation, in the online arena, is one of the most important things that you can do. What’s more, it all ties in nicely with popular SEO methods.
Confused? You won’t be. Let’s make sense of online lead generation. You’ll be amazed at what it can do.
The Skinny on Online Lead Generation
Lead generation is the process of ensuring that you have more customers going through the sales funnel. If you are struggling with your sales and you are not quite in the process of converting customers, this can be a hugely beneficial campaign for your business. Companies should aim to use a number of sites and digital channels to ensure that they are capturing the right people at the right time. (more…)
Should you worry about Site loading speed when choosing to have a site developed or attempting DIY SEO? Well, Yes but it isn’t the end of the world!
Some “site builders” really are difficult to make really fast loading but the likes of WordPress for example can be tweaked to speed them up and the benefits of low cost and easily accessed functionality in Plugins means WordPress gets the SEO thumbs up (when done correctly!).
Site loading speeds matter because waiting for a website to load quickly is no different from waiting in line at the takeaway. If a website takes too long people will walk out that door and find somewhere else to eat i.e. a competitor. Same situation is true when browsing websites online. If any site takes long time to load, users may navigate to other webs. (more…)
Brand recognition has always been the key to a successful business, and it still is. If no one knows you exist, no one is going to use your services or buy your products. It’s that simple. You need to get your brand name known and then make sure people know what you’re offering.
The internet is your friend, so make sure you harness its powers. It’s the easiest, cheapest and most effective way of your getting your brand recognition up. There are plenty of other ways to help your brand too though. Follow these tips, and your brand will be at the forefront of people’s minds in no time. (more…)
Google is always changing. But, that doesn’t mean that you have to start panicking about how your business can recover from Google changes in the online world. Rather, it’s time to start putting together a fantastic action and recovery plan. After all, SEO doesn’t have to be difficult. It can be an easy feat. You just need to ensure that you are on the right lines and making sense of Google penalties.
So, when it comes to Google and its penalties are there ways that your website can recover? Of course it can! Here are some simple checks that you can do to make sure that your site is ranking high and obeying the laws of Google.
Making Sense of Penalisation
Okay, so you’ve made the grim discovery that you have been penalised by Google. But, that doesn’t mean that you should throw in the SEO towel. Now, you need to make sense of why this has happened. One of the easiest ways to discover your drop in traffic is to complete a manual action. Head to Webmaster Tools and take a look at your notification. Google will alert you to any issues that you may have in the form of an error message.
This is the million-dollar question that every digital marketer asks themselves. When it comes to the digital world, Google is often our first port of call. When searching for services or information, we instinctively call up the search engine. If potential customers can’t find your website, you may as well not exist. When people search for your service, they need to find you. So, how exactly do you get Google to notice you?
Nowadays people tend to live two lives. One in the real world, and one online. Most of us do all the same functions online as we do in real life. We shop, we communicate and entertain ourselves using the internet. With that in mind, your business needs an online presence. You have to to exist in the online world.
Today, we’re going to show you the 5 pillars of a strong web presence. You may already have one or two of these. However, for a truly wide reaching internet presence, you need all five. Let’s get started, shall we?
Most marketers put huge amounts of marketing budget into SEO. With good reason. Search engine optimisation is one of the essential elements of good marketing. However, there is one problem with it. Marketers single mindedly target Google. Naturally, it’s the biggest search engine in the world. But, just behind it is a search engine that so many marketers forget about.
YouTube. It’s the second biggest search engine on the planet. 1 billion active users. 3 billion views every day. Heavy use in the young, influential demographics. If you’re not on YouTube, you’re missing billions of eyes. Here’s how to make the most of it.