One of the most effective ways for small businesses to generate new leads is through Pay-Per-Click (PPC) advertising. PPC offers businesses the ability to develop brand recognition, maintain a consistent web presence, and introduce a steady flow of new leads and website traffic.
So what exactly is PPC advertising? It’s a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a method of buying visits to your website, rather than “earning” those visits organically. PPC advertising is typically run on search engines, such as Google AdWords and Bing Ads as well as social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Marketing your website can seem like a challenge. There are so many sites competing for people’s attention. But you don’t have to spend a fortune to get your voice heard. Here are some cost effective ways of marketing your website and reaching new people.
Engaging Video Content
Videos can be great marketing tools. They can be used to raise the profile of your website. Once people start becoming interested in the videos you create, they will become interested in your website. You could upload your videos to Youtube, share them on social media and provide links back to your website. If the videos are engaging and can appeal to your target audience, then people will take an interest. They might also share them on social media sites, potentially sending them viral. If that happens, you’re really in luck.
Readers are valuable to bloggers for obvious reasons. But engaged readers that stick around and comment? Those are practically gold dust. It’s true that a lot of the written word goes out on the internet without much fanfare at all. If you’re in that situation, you need to take the next step to get the readers you want. We’re going to look at methods to get more readers more engaged.
Blogging isn’t just about blogging. It’s true that content is king. No-one can deny that. However, you need to make sure you’re doing all you can to get that content out there. Then being a part of the discussion. Managing your own social media presence is important. The more platforms you can use to stimulate discussion the better. Of course, this takes a lot of time, so social media management tools can make it a bit easier.
Video marketing is a great SEO tool. Although there are hundreds of SEO ‘essentials’, there are only a few that work effectively, and video marketing is one of the few. So, your business needs to start incorporating video search engine optimization into its site soon. But, how do you do it?
Video marketing is essential, yet that doesn’t make it easy. If you don’t know what you are doing, you are going to get it wrong and waste a lot of time and energy. What you need to do is go back to basics and start fresh.
Are you still struggling to get to grips with SEO? It can be confusing, but don’t worry. Here are some essential tips that will help you out with it.
Figure Out the Best Keywords
The place to start when it comes to SEO is with keywords. The keywords you choose for your website are essential if your SEO efforts are going to be successful in any way. You should do some research into demographic search trends to identify what the best keywords for you to use are. (more…)
If you run a business, you will doubtless want to promote your brand as much as possible. The obvious answer is to devote much of your time to online marketing. After all; it’s easier and cheaper to reach a wider audience that way.
The only downside to online brand marketing is that it can often be a minefield. Why? Because there are so many options and “variables” that it’s easy to make costly mistakes. So, as you are reading this blog post today, it’s likely you want to find out what the right ways are of accomplishing such a goal. The following dynamite SEO ideas will help you to get started:
We all know how important search engine optimisation is to build a profitable online business. If you want to be found by your target market, then you need to pay attention to SEO. However, unless you’re an expert in the field, it can be quite difficult. Thanks to the powers of the internet, there are some tools that can make life a little easier. As long as you know the basics, then these tools will ensure you can improve and monitor your SEO with ease.
Google Webmaster Tools
If you’re not using this then you’re missing out on some vital statistics for your website. Statistics that can seriously help improve your SEO. You can also use this to monitor which keywords people are using to find your website. This can come in really handy if you want to see how people are finding you. Google have recently made changes to their Webmaster dashboard, to reflect their mobile-friendly updates. Use this wisely and it could become your new best friend in the SEO world. (more…)
Staying one step ahead of your competitors is hard. Not allowing them the upper hand is essential to survival. What constitutes the upper hand is varied. It could relate to products and services. It could relate to price points and market share.
It could also relate to marketing strategy. Your marketing strategy is your lifeline. Even if you have a great product for a low cost, it is worthless without anybody knowing about it. It is even worse if they don’t know anything about your brand.
If you have just started a business, or only moved it into the online world, you have probably heard about SEO. Search engine optimization is an online marketing technique that helps you get found by your customers online. It’s all about rankings, you see. When you use a search term for anything online, services like Google and Bing will look throughout the whole web for a relevant website or information. Then they produce the results in a list. If your site is on page one of that list, it will get more visitors.
Search engine optimisation is a really important part of any online marketing strategy. You can’t leave it out, although there are so many different techniques to use. Using SEO alongside other techniques is the best way to go. Although you know SEO is beneficial, you may also want to know the downsides. There are pros and cons to everything and SEO is no different! Read on to find out more…
Pros of SEO
Higher Search Engine Rankings
The most obvious pro is that you get higher search engine rankings with SEO. That’s one of the main reasons to use it. With a higher ranking, you’ll get much better results from your business efforts overall. You don’t necessarily need to get to the top spot to get good results either. First page is a good achievement! (more…)