Google is always changing. But, that doesn’t mean that you have to start panicking about how your business can recover from Google changes in the online world. Rather, it’s time to start putting together a fantastic action and recovery plan. After all, SEO doesn’t have to be difficult. It can be an easy feat. You just need to ensure that you are on the right lines and making sense of Google penalties.
So, when it comes to Google and its penalties are there ways that your website can recover? Of course it can! Here are some simple checks that you can do to make sure that your site is ranking high and obeying the laws of Google.
Making Sense of Penalisation
Okay, so you’ve made the grim discovery that you have been penalised by Google. But, that doesn’t mean that you should throw in the SEO towel. Now, you need to make sense of why this has happened. One of the easiest ways to discover your drop in traffic is to complete a manual action. Head to Webmaster Tools and take a look at your notification. Google will alert you to any issues that you may have in the form of an error message.
This is the million-dollar question that every digital marketer asks themselves. When it comes to the digital world, Google is often our first port of call. When searching for services or information, we instinctively call up the search engine. If potential customers can’t find your website, you may as well not exist. When people search for your service, they need to find you. So, how exactly do you get Google to notice you?
Nowadays people tend to live two lives. One in the real world, and one online. Most of us do all the same functions online as we do in real life. We shop, we communicate and entertain ourselves using the internet. With that in mind, your business needs an online presence. You have to to exist in the online world.
Today, we’re going to show you the 5 pillars of a strong web presence. You may already have one or two of these. However, for a truly wide reaching internet presence, you need all five. Let’s get started, shall we?
Most marketers put huge amounts of marketing budget into SEO. With good reason. Search engine optimisation is one of the essential elements of good marketing. However, there is one problem with it. Marketers single mindedly target Google. Naturally, it’s the biggest search engine in the world. But, just behind it is a search engine that so many marketers forget about.
YouTube. It’s the second biggest search engine on the planet. 1 billion active users. 3 billion views every day. Heavy use in the young, influential demographics. If you’re not on YouTube, you’re missing billions of eyes. Here’s how to make the most of it.
Advertising trends and techniques tend to change all the time. Something that was popular last year might not necessarily be popular this year. Something that was once disregarded as ineffective may now be the ‘in’ thing everybody is using. It’s important that you stay up to date with your advertising techniques, or you might find that your business dries up. With that in mind, here are the 6 most effective advertising techniques today: (more…)
These days the Web is full of people that run blog sites. They use their websites to communicate thoughts and opinions on a broad range of topics. The printed media industry has taken a financial hit in recent years due to the popularity of online blogs.
That’s because blogs are, in essence, like newspapers. Except they are interactive, better updated and free to read! Still, just because you set up a blog doesn’t mean it will be an overnight success.
While there are many techniques out there that will allow you to grow your business in a short space of time, many people prefer to grow it in a more natural way. This guide will give you some tips on growing your online business as naturally as possible. This way, at least you know your success is all down to your hard work!
Have a Valuable Service or Product
It goes without saying that to grow your online business, you need to have a valuable service or product. Make sure you’ve identified your target market, targeted the advertising campaign towards them, and done lots of market research. (more…)
The world of online shopping is an ever-growing entity. If you have already established a solid client base for your eCommerce site, you might be looking to expand your company. The trouble with anything online is that if you don’t stay up to date, you stand to lose out on your finances. When you are competing in a global market, you need to ensure that you are ahead of the game. Many people fail to expand their business because they think that it will be expensive. It doesn’t have to be. In fact, there are many ways in which you can make money by expanding your business. Here are some important things you should know, which will help you along the way.
The best practices for SEO change every year, throughout the year. They’re always developing and changing, and SEO practitioners must keep up to make sure they aren’t doing the wrong thing. The changes take place because search engines are continually updating their algorithms. They do this to ensure that people can’t cheat and unfairly get their web page to the top of the search results. Because of these constant changes, SEO best practices can become confusing. There can be rumors and speculation about the best ways to carry out search engine optimization, and it’s hard to figure out what’s real. As we start to move through a new year, it’s time to have a look at which SEO trends are emerging in 2015.
Online marketing can seem intimidating at first, but once you know what you’re doing it becomes a breeze. The trick is to focus on customer experience and keep yourself in the forefront of their minds as well as you can. Anybody can use the following online marketing tips and tricks, even total newbies!
Decide on the Right Social Media Platforms for Your Business
There is a plethora of social media platforms to use, but that doesn’t mean you should go out and sign up to them all. If you don’t know what you’re doing, you’ll only give up after a short while without experiencing any real benefit from them. Take a look at the top influencers in your industry and see where they have the most success. If they have millions of Instagram followers but just thousands of Twitter followers, Instagram is obviously the way to go for your niche. You can choose more than one, but you need to be sure you can stay active and handle them all at the same time. Nothing looks worse than social media platforms that don’t get updated.