If you run a business, you will doubtless want to promote your brand as much as possible. The obvious answer is to devote much of your time to online marketing. After all; it’s easier and cheaper to reach a wider audience that way.
The only downside to online brand marketing is that it can often be a minefield. Why? Because there are so many options and “variables” that it’s easy to make costly mistakes. So, as you are reading this blog post today, it’s likely you want to find out what the right ways are of accomplishing such a goal. The following dynamite SEO ideas will help you to get started:
We all know how important search engine optimisation is to build a profitable online business. If you want to be found by your target market, then you need to pay attention to SEO. However, unless you’re an expert in the field, it can be quite difficult. Thanks to the powers of the internet, there are some tools that can make life a little easier. As long as you know the basics, then these tools will ensure you can improve and monitor your SEO with ease.
Google Webmaster Tools
If you’re not using this then you’re missing out on some vital statistics for your website. Statistics that can seriously help improve your SEO. You can also use this to monitor which keywords people are using to find your website. This can come in really handy if you want to see how people are finding you. Google have recently made changes to their Webmaster dashboard, to reflect their mobile-friendly updates. Use this wisely and it could become your new best friend in the SEO world. (more…)
Staying one step ahead of your competitors is hard. Not allowing them the upper hand is essential to survival. What constitutes the upper hand is varied. It could relate to products and services. It could relate to price points and market share.
It could also relate to marketing strategy. Your marketing strategy is your lifeline. Even if you have a great product for a low cost, it is worthless without anybody knowing about it. It is even worse if they don’t know anything about your brand.
If you have just started a business, or only moved it into the online world, you have probably heard about SEO. Search engine optimization is an online marketing technique that helps you get found by your customers online. It’s all about rankings, you see. When you use a search term for anything online, services like Google and Bing will look throughout the whole web for a relevant website or information. Then they produce the results in a list. If your site is on page one of that list, it will get more visitors.
Search engine optimisation is a really important part of any online marketing strategy. You can’t leave it out, although there are so many different techniques to use. Using SEO alongside other techniques is the best way to go. Although you know SEO is beneficial, you may also want to know the downsides. There are pros and cons to everything and SEO is no different! Read on to find out more…
Pros of SEO
Higher Search Engine Rankings
The most obvious pro is that you get higher search engine rankings with SEO. That’s one of the main reasons to use it. With a higher ranking, you’ll get much better results from your business efforts overall. You don’t necessarily need to get to the top spot to get good results either. First page is a good achievement! (more…)
If you’ve recently launched a new website, you are almost certainly in the process of trying to promote it online. While advertising and marketing techniques will help to improve the level of traffic you receive, dealing with SEO is essential. Search engine optimization is big business these days, and that is why there are so many different companies offering the service. However, that doesn’t mean you can’t handle the basics yourself. You’ll find a few crucial SEO tips and tricks on this page that should help you to get started.
SEO, or search engine optimization, is a vital part of an online marketing strategy for any business. To put it as simply as possible: if you have a website without SEO, nobody will know you’re there! It doesn’t matter how good your website is, you’ll lose out on traffic big time. Check out these 8 vital reasons you need SEO to see what we’re talking about:
Search engine optimisation, or SEO, is one of the most complex aspects of digital marketing. Not least because the entire practice is in a constant state of flux. Quite simply, SEO is a culmination of tricks and techniques to ensure you rank high on Google. When people search for your service, you need to appear on the first page or two to capitalise. That’s where a good SEO strategy comes in. The trouble is that Google are smart, really smart! They change and update their algorithms on a regular basis. It means that last year’s best practices are no longer useful. Worse still, they could get you penalised! With that in mind, here are the essential pillars to an essential SEO strategy in 2015.
SEO is said to be difficult. It’s one of the most complicated areas of digital and online marketing. But, that doesn’t mean that you have to ignore it. When it comes to SEO, the world is truly your oyster. Well, the online world anyway. You need to make sure that you have a killer SEO campaign in your midst. One of the best ways to ensure that you are maximising your SEO potential is to craft an online lead generation campaign.
Leads mean sales. Sales equal money. Money equals profit. Do we need to go on?
Lead generation, in the online arena, is one of the most important things that you can do. What’s more, it all ties in nicely with popular SEO methods.
Confused? You won’t be. Let’s make sense of online lead generation. You’ll be amazed at what it can do.
The Skinny on Online Lead Generation
Lead generation is the process of ensuring that you have more customers going through the sales funnel. If you are struggling with your sales and you are not quite in the process of converting customers, this can be a hugely beneficial campaign for your business. Companies should aim to use a number of sites and digital channels to ensure that they are capturing the right people at the right time. (more…)
Should you worry about Site loading speed when choosing to have a site developed or attempting DIY SEO? Well, Yes but it isn’t the end of the world!
Some “site builders” really are difficult to make really fast loading but the likes of WordPress for example can be tweaked to speed them up and the benefits of low cost and easily accessed functionality in Plugins means WordPress gets the SEO thumbs up (when done correctly!).
Site loading speeds matter because waiting for a website to load quickly is no different from waiting in line at the takeaway. If a website takes too long people will walk out that door and find somewhere else to eat i.e. a competitor. Same situation is true when browsing websites online. If any site takes long time to load, users may navigate to other webs. (more…)