Brand recognition has always been the key to a successful business, and it still is. If no one knows you exist, no one is going to use your services or buy your products. It’s that simple. You need to get your brand name known and then make sure people know what you’re offering.
The internet is your friend, so make sure you harness its powers. It’s the easiest, cheapest and most effective way of your getting your brand recognition up. There are plenty of other ways to help your brand too though. Follow these tips, and your brand will be at the forefront of people’s minds in no time. Continue reading
Your website is the storefront that can be accessed 24/7 by your target market. It’s so important that this storefront sets up a good impression and makes the viewer eager to learn more about you, or do business with you. To give you an idea of what your website should be like, take a look at these 7 things it should have, plus a few things it shouldn’t.
Your Website Should Have
Easy to Use Navigation
Your website should be stupidly simple to use for the person on it. They should know exactly where to go and what to do to find the information they want. You can’t make it too hard for them, or they just won’t stick around for long at all.
Useful, Original Content
The content should be relevant to your site and interest your readers, that goes without saying. However, you can’t pick up content from other sites or try to re-write them. All of the content should pass Copyscape and you should be proud that this original work is your own. Continue reading
Google is always changing. But, that doesn’t mean that you have to start panicking about how your business can recover from Google changes in the online world. Rather, it’s time to start putting together a fantastic action and recovery plan. After all, SEO doesn’t have to be difficult. It can be an easy feat. You just need to ensure that you are on the right lines and making sense of Google penalties.
So, when it comes to Google and its penalties are there ways that your website can recover? Of course it can! Here are some simple checks that you can do to make sure that your site is ranking high and obeying the laws of Google.
Making Sense of Penalisation
Okay, so you’ve made the grim discovery that you have been penalised by Google. But, that doesn’t mean that you should throw in the SEO towel. Now, you need to make sense of why this has happened. One of the easiest ways to discover your drop in traffic is to complete a manual action. Head to Webmaster Tools and take a look at your notification. Google will alert you to any issues that you may have in the form of an error message.
There is no point writing a blog if you don’t have a readership. Every blogger out there wants (and needs) to expand their audience. If you are writing things that nobody is reading, you have an issue. There are a few easy things you can do to get your site off the ground. Read these amazing tips so that you can start gaining a following for your blog soon.
These days there are thousands of ways to earn some money in life. Some of them are good ideas, and some are just downright wrong and illegal! But if you’re a tech-savvy individual and you’ve got a computer, one legitimate way is through blogging.
The Web comprises of around one billion websites as of the time of writing. Many of those sites generate revenue for the site owners. If you’re planning to start a blog, you can join the many people that monetize it and eventually earn a living off the proceeds.
If you’re keen to start a new blog on your favorite subject, you’re doubtless interested in learning how to monetize it too. Keep reading to find out more about the wonderful world of affiliate linking!
How many WordPress Plugins does your website use? Most of us use many to help save us time and make updating and maintaining our websites a lot easier.
Plugins also allow us to save time.
One plugin I have been checking out recently is Live Scores – this WordPress Plugin shows live sports scores, including football, basketball and tennis. This example is a site I randomly found using the plugin.
Having checked it out on a couple of sports sites, it’s looks very handy for visitors. They may be seeking a live update of their favourite team, other scores in their team’s division, or to find out point scorers in their fantasy team.
All-in-all, this plugin is very useful to webmasters who are running sports sites with an audience looking for this information.
Looking at the instructions, it’s straightforward to download and install – virtually no HTML knowledge is required. Yet, it provides so much useful up-to-date information for visitors to the relevant websites.
For sports fans, they will no doubt find this information useful, which makes it almost an essential plugin for webmasters of relevant websites – saving them a lot of money in trying to create their own live scores service.
Sports fans – what are your favourite plugins and tools you like on websites? Which ones do you check out regularly? I would love to feature more on my blog.
A number of Small and Medium Enterprises (SMEs) often don’t have the resources or a team of IT specialists to deal with a number of problems that arise.
Therefore, when a system goes down, a call goes out a third party repair technician, and there’s often a delay in them being able to get to your property promptly.
This is the million-dollar question that every digital marketer asks themselves. When it comes to the digital world, Google is often our first port of call. When searching for services or information, we instinctively call up the search engine. If potential customers can’t find your website, you may as well not exist. When people search for your service, they need to find you. So, how exactly do you get Google to notice you?
Nowadays people tend to live two lives. One in the real world, and one online. Most of us do all the same functions online as we do in real life. We shop, we communicate and entertain ourselves using the internet. With that in mind, your business needs an online presence. You have to to exist in the online world.
Today, we’re going to show you the 5 pillars of a strong web presence. You may already have one or two of these. However, for a truly wide reaching internet presence, you need all five. Let’s get started, shall we?
Most marketers put huge amounts of marketing budget into SEO. With good reason. Search engine optimisation is one of the essential elements of good marketing. However, there is one problem with it. Marketers single mindedly target Google. Naturally, it’s the biggest search engine in the world. But, just behind it is a search engine that so many marketers forget about.
YouTube. It’s the second biggest search engine on the planet. 1 billion active users. 3 billion views every day. Heavy use in the young, influential demographics. If you’re not on YouTube, you’re missing billions of eyes. Here’s how to make the most of it.