Back To Basics: The Fundamentals Of Video Marketing

Video marketing is a great SEO tool. Although there are hundreds of SEO ‘essentials’, there are only a few that work effectively, and video marketing is one of the few. So, your business needs to start incorporating video search engine optimization into its site soon. But, how do you do it?

Video marketing is essential, yet that doesn’t make it easy. If you don’t know what you are doing, you are going to get it wrong and waste a lot of time and energy. What you need to do is go back to basics and start fresh.

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7 Reasons Why Your Website Is Running Slowly

Website speed is one of the most important things all online businesses should be looking at these days. The days of waiting two or three minutes for a site to load over a dial-up modem are long gone, and people expect your site to load fast. If it doesn’t, they will just look elsewhere – and you will lose business. It’s as simple as that, so you can’t afford to mess around. With this in mind, we thought we would take a look at the most common reasons why your website might be loading slowly. Take a read, and see if you can improve things with our handy guide.

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Harness the power of Web Analytics

Undisputedly web holds a wealth of data which no other data source hold on the planet. These are the series of questions, which flash our mind when we hear about the word Web Analytics:

ϖ What do we do with the wealth of data available on web?
ϖ How to use it for our benefit?
ϖ Will marketing through Internet is profitable?
ϖ Which web marketing strategy will be profitable?
ϖ What metrics do we captured from web?

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Great Ways to Direct People Towards Your Website

If you run a website for your business, you’ll want as many people to visit it as possible. So, if you’re not getting as many visitors as you’d like, try out these ideas.

Mention Your Business on All Marketing Material

Whenever you send out advertising or marketing material, you should make sure that your website is mentioned on it. This is the best offline way of directing more people to your website. It’s simple to do, but it could have a huge impact on the fortunes of the business in the long-term. You could use custom door hangers, business cards and free merchandise to display your website’s URL on. All of these methods should increase traffic to your business’s website. Continue reading

Essential Advice for People Struggling with SEO

Are you still struggling to get to grips with SEO? It can be confusing, but don’t worry. Here are some essential tips that will help you out with it.

Figure Out the Best Keywords

The place to start when it comes to SEO is with keywords. The keywords you choose for your website are essential if your SEO efforts are going to be successful in any way. You should do some research into demographic search trends to identify what the best keywords for you to use are. Continue reading

4 Things That Can Make Your Business Thrive Online

One of the keys to a successful business is using the internet to your advantage. Check out these four things that will make your business thrive online:

Website

I can’t believe I even have to go into this! Having a website is vital for your business. Without a website, you will struggle to thrive online. It’s the main place that people will find your business and learn about them. If you don’t have one by now, your business is probably doing badly. Continue reading

Mistakes That Could Be Holding Back Your Content Marketing

Content marketing has become a common buzzword for most modern businesses. Paid ads are nice, and social media can be powerful, but high-quality owned content has probably the greatest potential for viral spread, and works to convince customers that your company is an industry authority.

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Creating a Productive Office Space for Web Designers

As a web designer, you need to remove all the barriers that prevent you from being focused and efficient. You need a work space that is both functional and inspirational. It is not just a simple matter of putting your computer and various equipment wherever you find room in your home or office. The tools and software you use, how your office is designed, and even where your office is located directly affect how successful you a web designer you become.ecommerce Continue reading

Which Features Make Magento A Unique Platform For E-commerce Website Development?

During the process of launching an online store, every merchant is bound to get confused when it comes to selecting the right solution. With hundreds of e-commerce softwares available in the web market, it can be quite challenging to estimate the pros and cons before making a choice. Fortunately, we have handy statistics which revel the name of the finest e-commerce solution that is free(like air) and comes loaded with great features. Magento, one of the leading e-commerce platforms has been serving as the backbone for hundreds and thousands of e-commerce websites belonging to different business verticals.

Today, through this post, I’ll be highlighting the key features of Magento that have made it a unique and highly recommended platform for development of simple and complex e-commerce websites. So, let’s get started with unleashing the top-notch features of Magento. Continue reading

Your Guide To Building A Brilliant Business Website

aA great website is the foundation of a successful business. If you think about it, everything your company does will revolve around your site. It is how customers and investors will locate you. You will introduce new products and services here. This is will be people find out about developments in your business. They may even make purchases of products or services on the site. That is why is it important that your site is built and designed to perfection. Here’s how to get started. Continue reading

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