It’s becoming increasingly common for businesses to develop an app for their company. There are many benefits to having a mobile app; the key is about connectivity. Having a mobile app is one thing, but it’s useless if no one knows about it. You need to understand how to market the app to get people to know about it. This guide will help you find some simple ways to market an app for your business.
All businesses have to have a website to succeed. Of course, just because you have a website doesn’t automatically guarantee your company success. It depends on how you use the site and what you do with it. One thing you need to realise is that the future of your enterprise could very well rest on how good the website is. No pressure or anything! But don’t worry; there are plenty of website marketing strategies. This post will list just a few for your consideration.
There are over half a billion websites in the world, so it isn’t always easy to make yours stand out. With so many websites to compete with, it can sometimes feel a little hopeless. With so many other websites around, does yours have any chance of getting noticed?
While the amount of websites might make it difficult for your site to get noticed, there is no greater tool for your business than an amazing site. It’s all about the design and traffic, as long as you have a unique website design and a good amount of traffic, you should be just fine.
However, if you notice that the amount of traffic your site is getting isn’t enough, there is no need to panic. There are plenty of simple ways you can increase the traffic on your website, to find out more, keep reading below:
If you find yourself the right web designer and the right SEO expert, then you’ll see some true magic happen. Why? Because these two aspects are the keys to creating a truly wonderful website. Unfortunately, not everyone realises the importance of these two parts coming together. Some people will focus solely on the aesthetics of a website. Some will focus solely on ensuring it is search engine optimised. Now, imagine what you could do if you focused on both.
Staying one step ahead of your competitors is hard. Not allowing them the upper hand is essential to survival. What constitutes the upper hand is varied. It could relate to products and services. It could relate to price points and market share.
It could also relate to marketing strategy. Your marketing strategy is your lifeline. Even if you have a great product for a low cost, it is worthless without anybody knowing about it. It is even worse if they don’t know anything about your brand.
If you have just started a business, or only moved it into the online world, you have probably heard about SEO. Search engine optimization is an online marketing technique that helps you get found by your customers online. It’s all about rankings, you see. When you use a search term for anything online, services like Google and Bing will look throughout the whole web for a relevant website or information. Then they produce the results in a list. If your site is on page one of that list, it will get more visitors.
Forget about social media, pop-up ads or expensive keywords: email is still the most powerful way you can connect with your customers and build up sales. Read on to discover the many ways that email marketing can grow your business. Continue reading
We get many clients looking for help with their online marketing. It’s what we do, after all – and we like to think we are good at it. However, you would be surprised how many people out there don’t know a thing. They pay for a website to be built and…well, that’s just about it. Their interest ends right there.
If you’re guilty of this, then perhaps it’s time for a change of mindset. Getting to know the basics of online marketing doesn’t take a genius. Nor does it take a lot of your time. But getting that essential knowledge inside your brain ready for immediate recall is crucial. Here’s why.
Search engine optimisation is a really important part of any online marketing strategy. You can’t leave it out, although there are so many different techniques to use. Using SEO alongside other techniques is the best way to go. Although you know SEO is beneficial, you may also want to know the downsides. There are pros and cons to everything and SEO is no different! Read on to find out more…
The most obvious pro is that you get higher search engine rankings with SEO. That’s one of the main reasons to use it. With a higher ranking, you’ll get much better results from your business efforts overall. You don’t necessarily need to get to the top spot to get good results either. First page is a good achievement! Continue reading