What Sort of Video Should Your Business Make?

If you own a business, people may have told you before that you need to use video marketing. You might have done some research and realized that videos are a powerful marketing tool. But what sort of videos should you create for your company, and what can they do for? There are lots of different things you can do with this medium, from demonstrating your product to creating an involved story that tugs at people’s heartstrings. However, it can be tough to decide what sort of video is right for you. While the budget will play a part, you also need to think about your aims. Consider these types of video for your brand to promote it to a wider audience.

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The Main Pillars Of An Effective SEO Strategy

Search engine optimisation, or SEO, is one of the most complex aspects of digital marketing. Not least because the entire practice is in a constant state of flux. Quite simply, SEO is a culmination of tricks and techniques to ensure you rank high on Google. When people search for your service, you need to appear on the first page or two to capitalise. That’s where a good SEO strategy comes in. The trouble is that Google are smart, really smart! They change and update their algorithms on a regular basis. It means that last year’s best practices are no longer useful. Worse still, they could get you penalised! With that in mind, here are the essential pillars to an essential SEO strategy in 2015.

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How to Make Your Website Stand Out from the Rest

Making a website is easy. You find hosting, choose a platform, and then pick a template and fill in the blank spaces. You can even skip the first step. But making an above average website is much harder. If you want your site to stand out from all the others, a good web design requires a lot more effort. A website might be easy to build, but a brilliant website is something else. If you only put the minimal effort into your site’s design, there’s no guarantee anyone will even be able to tell it apart from your competition’s. So be the business that goes the extra mile and use these methods to make your website unique.

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8 Huge Online Marketing Mistakes You Didn’t Know You Were Making

Every business is slowly coming to terms with online marketing. Since the advent of the internet, it has forced a monumental shift in the way companies operate. Many see it as a fantastic opportunity to reach more people and connect in exciting new ways. Others see it as a bore and long for the days of traditional media. Whichever view you take, online marketing can no longer be ignored.

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Mind-Blowing Ways to Market Your Business

Ask any business owner about the number one key to a successful business and they’ll all say the same thing – marketing. It can’t be stressed enough how vital it is to get the marketing aspect right. This is how you promote and advertise your business. It’s how people find out about you, and it’s how you stay current and fresh. Great marketing can result in positive business growth. But poor marketing could spell the end for your business.

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The 6 Big Web Design Trends Of 2015

The world of web design is in a constant state of flux. There are always new ideas on the horizon and pioneering concepts emerging. Every web designer is looking to push the boundaries in practical, beautiful design. Here at Today Tricks, we follow this evolution very closely. Today we thought we’d share a few things we’ve been noticing recently. Without further ado, here are the big web design trends of 2015.

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Top Online Marketing Tips for Busy Business Owners

Running a business is exhausting work. There’s so much work to juggle and marketing is probably the last thing you want to be worrying about. Here are some top online marketing tips for you busy business owners.

Make Your Website Effective but Minimalist

When you’re planning your online marketing strategy, your website has to be at its heart. Your website is the foundation on which everything else is built; that’s why it’s so important to get it right. Don’t think you can get by with a mediocre website, you should always be looking to improve it.

A lot of business owners think that cramming as much information and detail onto their website as possible is the best way to go. But it’s not. It should be minimalist and easy to navigate. Tell your visitors what they need to know, but don’t bombard them with information.

Focus on Both Current and Potential Customers

Chasing new customers shouldn’t mean you make the mistake of neglecting your current customers. The key is focusing your online marketing strategy on both current and potential customers, not just one or the other.
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How To Build Your Startup From Zero To Hero Status

Building a successful business isn’t easy. And with so much information on the web – much of it misleading – it can be difficult to work out exactly what you need to do to get things on the road properly.

We have scoured the Internet to get together the essential things you will need to get your startup out of the door and with all guns blazing. There is no easy fix and no tailor-made solution. But we can guarantee that the following advice is necessary if you want a shot at that business hero status.

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Setting Up An E-Commerce Site? Read This Handy Online Marketing Primer!

There’s no denying that e-commerce is a booming industry. These days, it’s now easy to set up an online store and start selling your wares over the Web. Some folks may use out of the box solutions like Shopify while others may create a unique platform for their needs.

But one problem that all new e-commerce site owners face is getting traffic to their online stores. In fact, it’s a problem shared with all new websites! If you’re setting up a new e-commerce site, the following online marketing guide will help you to build up traffic:

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Medical Practitioners: Here’s Why Your Site’s Web Design Is Important

As a medical practitioner, your website will serve as a tool that both your patients and the wider medical community can use. With the rapid rate that technology evolves at, your site visitors will use a plethora of devices to go online these days.

The design of your website is of vital importance for 2015 and beyond. If it doesn’t work well in a variety of devices and systems, your users will get frustrated and go elsewhere. That’s why it is essential you are at the top of your game when it comes to web design strategies.

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