Staying one step ahead of your competitors is hard. Not allowing them the upper hand is essential to survival. What constitutes the upper hand is varied. It could relate to products and services. It could relate to price points and market share.
It could also relate to marketing strategy. Your marketing strategy is your lifeline. Even if you have a great product for a low cost, it is worthless without anybody knowing about it. It is even worse if they don’t know anything about your brand.
If you have just started a business, or only moved it into the online world, you have probably heard about SEO. Search engine optimization is an online marketing technique that helps you get found by your customers online. It’s all about rankings, you see. When you use a search term for anything online, services like Google and Bing will look throughout the whole web for a relevant website or information. Then they produce the results in a list. If your site is on page one of that list, it will get more visitors.
Forget about social media, pop-up ads or expensive keywords: email is still the most powerful way you can connect with your customers and build up sales. Read on to discover the many ways that email marketing can grow your business. Continue reading
We get many clients looking for help with their online marketing. It’s what we do, after all – and we like to think we are good at it. However, you would be surprised how many people out there don’t know a thing. They pay for a website to be built and…well, that’s just about it. Their interest ends right there.
If you’re guilty of this, then perhaps it’s time for a change of mindset. Getting to know the basics of online marketing doesn’t take a genius. Nor does it take a lot of your time. But getting that essential knowledge inside your brain ready for immediate recall is crucial. Here’s why.
Search engine optimisation is a really important part of any online marketing strategy. You can’t leave it out, although there are so many different techniques to use. Using SEO alongside other techniques is the best way to go. Although you know SEO is beneficial, you may also want to know the downsides. There are pros and cons to everything and SEO is no different! Read on to find out more…
Pros of SEO
Higher Search Engine Rankings
The most obvious pro is that you get higher search engine rankings with SEO. That’s one of the main reasons to use it. With a higher ranking, you’ll get much better results from your business efforts overall. You don’t necessarily need to get to the top spot to get good results either. First page is a good achievement! Continue reading
As an entrepreneur, there are certain things you’ve got to ensure your business has. There are certain things it will need for it to be successful. Of course, top of the pile will be a tremendous marketing strategy. But, more specifically, you’re going to need to have a fabulous website. This is one of the most significant areas of the company, but it’s an area that many people don’t get right.
You need to make sure you’re doing all you can to make your company’s website as incredible as possible. When people hear about your business one of the first things they’re going to do is get online and check out the website. And this is where you might encounter a make or break situation. While a fantastic site is sure to attract more business, a weak and unprofessional site will drive it away.
When it comes to making money on the internet, there are more opportunities than ever before. If you can’t find something you deem suitable, you could simply come up with an original concept. However, we wanted to give you a helping hand, and so we’ve listed some of the most popular ways of creating income from the internet. You don’t have to choose an idea from our suggestions, but they have been proven to work for many others in the past. It’s all about finding something you enjoy and working hard to achieve your goals. Anything is possible if you have the right mindset and a decent level of motivation.
If you’ve recently launched a new website, you are almost certainly in the process of trying to promote it online. While advertising and marketing techniques will help to improve the level of traffic you receive, dealing with SEO is essential. Search engine optimization is big business these days, and that is why there are so many different companies offering the service. However, that doesn’t mean you can’t handle the basics yourself. You’ll find a few crucial SEO tips and tricks on this page that should help you to get started.
Anyone who runs a blog or owns an online business will know that one of the biggest problems you face is attracting new people to your website. It’s not an easy thing to get right. But read on if you want some useful tips.
Focus on Interesting Videos & Infographics
If you want to attract more people to your website you need to have something interesting and engaging to grab people’s attention. A regular series of videos (known as a vlog) could be a great way to do this. You could make them in-house or use a video production company to make them. Just make sure the end product appeals to the kind of people you want to attract to your website.
Infographics can be great for capturing people’s attention and also providing them with information at the same time. And if you create a really good one, people will show their friends and your hits will rise quickly.
Make Sure Your Website is Fast
People won’t return to your website if it’s slow and hard to navigate. And return visits are essential if you’re going to have a steady flow of traffic coming to your website. But if you’re not very good at web designing, you might not know how to improve the speed of your website. You could just change your web host or declutter the site to make it move faster. Continue reading
A ravishing layout can enhance the entire look and feel of a website. Since, design of a site plays a vital role in attracting visitors and keeping them engaged, it is worth to research well and take some time to decide an enticing web design.
Fortunately, WordPress offers an overwhelming list of themes to support almost every business type. You can find a theme to cater to your website needs, or if required, you can also tailor the design as per your specific requirements.
There are truckloads of themes available in the WP repository, and picking the best suitable from a massive list is not an easy task. Thus, to help you choose a trendy and a riveting WordPress theme from the available options, below is a list of fabulous themes that can make your website responsive. Continue reading