SEO is here to stay. You need to utilise SEO in order to remain on top. The face of SEO is ever-changing. But, it’s a great way to ensure success with your website. SEO changes are always well-documented. But, for many it can be difficult to know what the best practices to employ within their strategy are.
SEO is going to become slightly more complicated with the onset of 2015. Google algorithm changes mean that SEO marketers are changing the way that they work. This can provide challenges to some. But, the benefits of this are many. SEO is changing. But, it’s for the better.
If you are striving for SEO success, here are some tips and tricks in the world of optimisation that will help you in 2015 and beyond.
Conversational Key Words
Conversational key words are here to stay. They are a great way of naturally linking to other sites from yours. Keywords are going to be less rigid than before. This means that if you are using keywords in your campaign, you need to make them more user-friendly. They should fit naturally into the body of the text. Avoid keyword stuffing like the plague. You want your SEO ventures to be successful. Use more conversational keywords and you will ascertain success.
Content is Reigning Supreme
Content has been king for some time now. But, in 2015 it is going to be bigger than ever. WordPress SEO can help you ensure that you are writing brilliant content. Make it shareable. Make it likeable. Spread your content far and wide. Ensure that you have content on your on page site. Share it on social media. Make it useful, readable and creative. Google will love it, but your readers will too. The more shares, likes and retweets that you get the better. Copy is the way to do this.
Inbound links are still important. Inbound links and brand mentions are going to be massive in 2015. Google will now take into account the amount of brand mentions that you have across the web. This means that you don’t have to links on every site. But, if others mention your site, you are in an excellent position within Google. You don’t have to have links to your brand mention. Merely mentioning your name is enough.
Social Media Integration
Social media is an SEO dream. You need to ensure that you are utilising the power of social media. But, it also needs to be integrated for maximum SEO success. Ensure that you have a more human approach to SEO. Google will love you for it. There is no substitute for human interaction. Social media is the best place to start. Build a brand online. Enhance your social media presence. Share your content via this route. Let’s be honest, social media is not going anywhere. You need to use it to its full capacity for maximum results.
Engage with your readers, consumers and general adoring public. This is going to be a precursor to success in 2015.