Responsive website design has been subject to much change over the course of the last few years. Now, it is becoming a mainstay. It’s far from being a passing trend. The changes that have been made have been in response to the advent of technology. Websites, many moons ago, were made to equip desktops. Now, with the rise of smart tech, a responsive website is the only way to ensure that you are prominent in the minds of web users. After all, with the growth of smart phones and devices taking over the way in which we browse, it makes sense to give users what they want.
Responsive Web: Now and the Future
Despite all of the change in the world of technology, responsive web design is not entirely revolutionary. This doesn’t mean that you can forgo it. On the contrary, you need to make sure that you have a responsive website. You need to have a responsive site that can code work across different platforms and screen resolutions.
The same website needs to work, irrespective of what it is being used on. While web gurus have hailed the virtues of responsive web design, it is astounding how few people are using it. It’s time to get tech savvy. In the future, more people will be accessing the net from their tablets. This means that websites have to be responsive in order to survive.
Beyond Responsive Design
Okay, it may seem important to have a website that is just responsive. But, you need a strategy in place that is more complex. Mobile support is going to be a major factor in responsive web design in the future. Going into 2015, SEO campaigns will need to support a mobile platform. Mobile optimisation strategies are vital to your success and prominence in the online world. So, a website that is unresponsive with play havoc with your rankings. This isn’t just about optimising the user experience. This is about ensuring longevity in the long term.
Your site needs to be readable. It needs to be accessible across multiple platforms. Screen resolution is vital to your success. But, much more importantly than this, if you don’t have a responsive site, Google will now use this as part of their bounce rate. Your site needs to be responsive so that you are not penalised by Google’s algorithms. According to an SEO agency, you need to ensure that every part of your website is fit for a responsive design. You need to consider pixel images and lighter content.
You cannot just rescale images and hope they work. Having a responsive site means adopting new strategies for content and images on your website.
In order to score highly within Google, you need to have a responsive site. This ensures that you have a maximum SEO success going into the future. Optimised sites rank higher in searches. But, this doesn’t mean that you can forgo backlinks. As backlinks are new for mobile sites, you need to ensure that you are linking from now until 2015 for maximum SEO success.