Forget about social media, pop-up ads or expensive keywords: email is still the most powerful way you can connect with your customers and build up sales. Read on to discover the many ways that email marketing can grow your business.
Access A Huge User Base
According to research by Radicati, there are expected to be almost 2.6 billion email users worldwide this year (2015). It’s a huge market – far bigger than Facebook’s and Twitter’s users combined. It’s also one that is expected to be worth over $14 billion to email marketers. If you offer an excellent service and hold a well-maintained email list, your business could have a considerable slice of that pie.
High ROI
Your Return On Interest (ROI) with email marketing has tremendous potential. A report from a few years back by the Direct Marketing Association stated that email marketers enjoyed a 2,500% return on investment during 2013. So, for every dollar you invest into your email strategy, you can expect an average of $25 back – assuming you are doing it correctly, of course.
Targeted Markets
Email marketing helps you to build up a picture of exactly who you are talking to. And, therefore, it allows you the opportunity to deliver emails to them that are built around what those people want or need. You can segment your customers and fine-tune each email you send them based on their location, age, status, or any other data you have access to. The more targeted your emails are, the higher your conversion rate will be. That personal touch just cannot be replicated on the TV, radio, or even on Internet ads.
Easy To Outsource
If you don’t have the time to learn email skills, think about outsourcing. A good email campaign means more people are opening your mail and a higher amount reading until the very end. And, most importantly, clicking through to your website to take your desired action. At this point, it is critical that you have a well-optimized web page to maximize your ROI. You can get help here, too. Hire a digital agency that can specialize in conversion optimization. It will lead to an increase of clicks, sign ups and sales, and help you turn every cent of your spend into the biggest return possible.
Establish Your Authority
Using email marketing can help you forge a reputation as an authority in your field. Provide your customers with useful information – guides, tips, or anything else that gives them value or helps them – and you will start to prove that you know your onions. Authority is so important in the word of the web. Without it, you will not be able to build up trust with online customers, and, therefore, build on your market base. As any online business expert will tell you, you have to stand out from the crowd.
We hope you have enjoyed this little guide to email marketing. Beyond the hype of other online marketing methods, it is still number one in our book. Don’t be frightened to get help if it is needed – the cost of outsourcing can be regained in just a few sales. Good luck!