Advertising trends and techniques tend to change all the time. Something that was popular last year might not necessarily be popular this year. Something that was once disregarded as ineffective may now be the ‘in’ thing everybody is using. It’s important that you stay up to date with your advertising techniques, or you might find that your business dries up. With that in mind, here are the 6 most effective advertising techniques today:
Blogging is a huge advertising technique that more companies need to use. People are always looking for helpful blogs to read. The problem with most blogs today is that they are not high quality enough. They have spelling mistakes, the content is random and not helpful, and they don’t post often enough. If you’re going to blog, you need to do it properly. Blog about how you became a business, where you think your success lies, and other helpful things. This is also a great way to promote your cause. Cause related marketing is effective too. If you run a DIY site, you could even consider posting regular DIY tips to get people searching for you. Make sure you include pictures and attention grabbing titles.
Social Media Engagement
Social media is being used by every man and their dog, so it would be silly of you not to get in on the act. Social media engagement means contacting people who are talking about your business or industry. You can give them advice, say something funny, or just put your thoughts out there. You can even engage with other businesses and post helpful content on social media. If you keep your accounts active and post regularly, you should get followers and shares.
Social Media Advertising
Not only is it a good idea to have social media profiles, you should consider advertising on social media too. Facebook is the most popular, so try there first. You’ll be able to target your ads to people who are interested in your product or service.
Pay per click has been around for a while, but it isn’t going anywhere any time soon. The quickest way to make sure you’re at the top of the search engines for a particular search term is PPC. The price varies depending on your search term and industry, but people will always find you.
SEO is a more organic way to get to the top of the search engines, which most people trust more than seeing an ad with PPC. If you really want a good SEO campaign, you need to focus on whitehat techniques that will also enhance a user’s experience with you. Onsite and offsite SEO should be done to ensure you’re showing up for relevant search terms.
Loyalty schemes are a great way to retain previous customers and gain new ones. You can have loyalty cards, for instance, and even referral programs to encourage people to come to you.
Use these 6 techniques and you’ll be up to date with the best current advertising trends. Have fun!