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7 Things Your Website Should Have (And a Few Things It Shouldn't) - TodaytricksTodaytricks

7 Things Your Website Should Have (And a Few Things It Shouldn’t)

03 Mar 2015 By

Your website is the storefront that can be accessed 24/7 by your target market. It’s so important that this storefront sets up a good impression and makes the viewer eager to learn more about you, or do business with you. To give you an idea of what your website should be like, take a look at these 7 things it should have, plus a few things it shouldn’t.

Your Website Should Have

Easy to Use Navigation

Your website should be stupidly simple to use for the person on it. They should know exactly where to go and what to do to find the information they want. You can’t make it too hard for them, or they just won’t stick around for long at all.

Useful, Original Content

The content should be relevant to your site and interest your readers, that goes without saying. However, you can’t pick up content from other sites or try to re-write them. All of the content should pass Copyscape and you should be proud that this original work is your own.

Easy to Read Fonts

No matter how good your site or product is, a bad font could kill you. If you pick a font that is difficult to read, people won’t stay for long. Pick something that will be easy to read on all platforms and devices.

Clear Call to Actions

You can’t expect visitors to know what you want them to do. You need to have clear call to actions to push them in the right direction, whether you want them to sign up to your newsletter or buy a product. Make sure it’s easy for them to do.

A Consistent Brand Voice

Your brand voice throughout the site should be consistent, so that people feel like they’re interacting with you when they read it. To help you develop a consistent brand voice, think of all of the things your business is; is it a motivator, a parent? There are endless options.

All of Your Contact Information

You should give clients numerous ways to contact you. Put a phone number, an email address, and maybe even a contact form. By doing this you give them the option to contact you in the way they feel most comfortable.

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Attractive Pictures

Ask any Denver web design company and they’ll tell you attractive pictures are attractive to people and will improve the look of your site. Try to make them your own and take them with a good camera.

 

Things It Shouldn’t Have

 

Too Much Jargon

This will not dazzle your prospects, but push them away. They want to understand what you’re telling them and get the truth.

Flash

This will slow down your loading time, which can lose you customers and slow down your site.

Songs/Videos That Play Automatically

Nobody wants to listen to this when they click on a website. They could be at work! You’ll only put them off visiting again.

Now we’re clear on what your site should and shouldn’t have, you can begin building it properly!

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