Your website is one of the cornerstones of your business. So, when your website isn’t operating effectively, your company won’t be either. Here are 8 tips for keeping visitors to your website engaged for longer.
Employ Responsive Web Design
Responsive web design allows your website to be viewed on mobile and tablet devices as well as on ordinary desktop computers. A lot of people browse the web in mobile form now, so if your website isn’t mobile-friendly, you’ll be missing out on visitors and potential customers.
Speed Up Your Website
A slow website will cause a lot of people to switch off and go elsewhere pretty quickly. Attention spans on the internet are notoriously short. Check that you have the best possible internet service provider and employ a professional designer to see if they can speed things up a bit.
Email Mailing List Sign-Up
You must have seen these drop down when you arrive on a website for the first time. They invite you to sign up for a regular newsletter from the company. Most people will not submit their details, but some will and every new newsletter subscriber helps. Once you’ve built up a decent sized list of contacts, your email marketing strategy will become much more effective.
Be Clear and Straightforward
Visitors to your site should be made aware of what you’re offering to them as soon as they land. Make sure you show your brand name clearly, alongside a brief introductory statement summing up what your company does. Calls to action are a good idea too. These are ways of letting your customers know what you want them to do and where you want them to click.
Use Engaging Video Content
If a video starts playing as soon as someone visits your website, the visitor will instantly have their attention grabbed and will be less inclined to leave. Designing a video doesn’t need to be difficult. Just get a camera, use a video spokesperson service to present the video, and then edit it all together.
Start a Blog
Blogging is a great way of captivating people when they arrive on your website. Creating interesting and informative content will also attract visitors who otherwise wouldn’t visit. Getting people to stick around to read your content usually won’t make people buy, but some will and it gets your brand awareness up too.
Integrate Social Media
Your social media accounts should be linked up to your website, making it easy to flow through your website, Twitter account and Facebook profile. If people arrive at your site from a link on your social media profile, they’ll be more likely to stay around.
Make Your Branding Stand Out
Your company should already have a sleek, modern logo designed (if you don’t, do it!), so make sure people see it as soon as they arrive on your website. Visitors to a website should never be left guessing as to whether they’re on the right page, make it obvious! A recognisable, consistent logo and typeface is vital for this.