No matter what level of the business hierarchy your role occupies, you’re going to tackle problems at one point or another. Resolving problems is one of the main responsibilities of a business, and they come at you from all sides. Customer queries, technical issues and supplier problems all happen so regularly that you’ll need effective measures of coming to terms with them if you’re to operate efficiently and well, with peace of mind.
Having a responsive and awesome online business will allow you to keep on top form when it comes to business proceedings. An unhappy customer is much more likely to pass word of mouth about their experience with your business onto one of their friends. If they have a good experience, they’re likely to recommend your service but not with the verve and intensity that a negative review will bring. People expect your business to be good and responsive, which is why when it isn’t, they will happily let you and others know about it.