These days the Web is full of people that run blog sites. They use their websites to communicate thoughts and opinions on a broad range of topics. The printed media industry has taken a financial hit in recent years due to the popularity of online blogs.
That’s because blogs are, in essence, like newspapers. Except they are interactive, better updated and free to read! Still, just because you set up a blog doesn’t mean it will be an overnight success.
Are you considering your first foray into the blogosphere? If so, you will doubtless be aware that you need to find some way of getting people to visit your blog. If you’re stuck for ideas, this handy guide will give you some pointers to help get you started. Here is what you need to know:
Cite industry leaders in your blog posts
One thing that readers look for in blog posts is credibility. No-one will take your thoughts and opinions seriously if you cannot back anything up with facts.
For example, let’s say your blog post is about PPC management. The Toprankdigital blog is an excellent source of the latest SEO and online marketing news. As are sites like Moz and Search Engine Watch.
If you’re talking about the latest Google search “update,” you could quote and cite direct from the Google blog. And so forth. You get the idea!
Ask Twitter followers to retweet you
Most bloggers put a link to their latest posts on Twitter. Once you’ve established a large following of people to your account, you can ask them to help you share the love!
Asking your followers to retweet your links is a great way of increasing your blog’s brand awareness. That’s because some of their followers will retweet you if what you have to say is of interest to them.
Tell everyone about your blog
There are several examples of where you can promote your blog without doing much work. Email signatures are an excellent place to start. As are links on business cards, if your blog is a commercial one.
Sign up to relevant online forums and put a link to your blog in your post signatures. The more people see your links, the greater the chance of getting more traffic to your site.
Share, share, share!
Once you have published a new blog post, your next task should be to share a link to it on your favorite social media networks. Facebook, Twitter, and LinkedIn are just three examples for you to consider.
News aggregation sites like Reddit, StumbleUpon and Digg, are a few more sites for you to post links. Just make sure your content is relevant to any conversation or website. The last thing you want is for people to associate you with spamming!
Make your blog SEO-friendly
Today’s final tip is about making your site SEO-friendly. The thing is; SEO isn’t just about using the right keywords in your content. It’s also about ensuring your site looks “clean.” And that it’s accessible to people using an array of devices from smartphones to screen readers.