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The Essential Pillars Of Your Online Presence - TodaytricksTodaytricks

The Essential Pillars Of Your Online Presence

10 Feb 2015 By

Nowadays people tend to live two lives. One in the real world, and one online. Most of us do all the same functions online as we do in real life. We shop, we communicate and entertain ourselves using the internet. With that in mind, your business needs an online presence. You have to to exist in the online world.

Today, we’re going to show you the 5 pillars of a strong web presence. You may already have one or two of these. However, for a truly wide reaching internet presence, you need all five. Let’s get started, shall we?



First and foremost, you need your own website. Think of this like the hub of your web presence. It is the center around which everything else should revolve. It’s very easy to build your own website these days. You don’t necessarily need the help of an expert to get started. You can use a template service like WordPress to build and customise your own site. You can learn WordPress very quickly and you’ll have your own site online in no time.

Social media

Social media is perhaps the most popular internet activity. Whether it’s Facebook, Twitter or Instagram, we live our lives through social media. If you don’t have a presence here, you’re missing out on millions of potential customers. Start with a simple Facebook page. Invite your friends and use exciting content to help build a community. Then extend to Twitter, Instagram, Pinterest and Google+. Interlink them all with your website and keep the whole presence connected.


YouTube is classed as a social media site, but we’re giving it a section all of its own. The reason for this is that it is often neglected by by businesses. It’s important to remember that YouTube is the second biggest search engine in the world. Billions of video views are racked up every day. Think of a unique way that you can build video content into your business.

Online Store

This won’t apply to every business, but it is vital for many. Internet shopping has grown rapidly. The likes of Amazon and eBay have changed the way we shop, forever. The introduction of tablets has increased this further. If your business relies on selling goods, you need to create an online store. This could be integrated into your own site or you can use third parties. This could mean selling through Amazon, Etsy or eBay, for example.


Email is another pillar that many people forget. Despite being one of the oldest internet technologies, it is still one of the most popular. It is the number one method of communication online. We still check our emails on a daily, if not hourly, basis. Start to build a community and collect their email addresses. Send relevant and interesting offers and information through a newsletter.

Those are the five pillars of your online presence. Of course, there is much more to be learnt in each section. We hope this overview gives you some inspiration to grow your presence. Best of luck!

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