Facebook Marketing: A Beginner’s Guide

Facebook is a huge part of so many successful businesses these days. Being able to market through this method could be your key to success. However, it’s not as simple as creating a page and getting started. You need to know what you’re doing or you page will struggle to generate any interest, and could even be a destructive force for your business.

Before you begin, you’re going to need to do your research. Look up some successful businesses’ pages and see how they operate. You’ll find that they look professional and communicate regularly with their customers.


In some cases, your Facebook page is the first thing that your customers will see. You have to make a good first impression at this point, or they’ll go to the competition. You’ll want to start by creating a professional banner image and profile picture. Research some Adobe Illustrator Tutorials in advance so you know what you’re doing in this area. Once you’ve got the graphics in place, start thinking about your audience. Who do you want to target, and how are you going to do that? Your posts must be structured carefully.

Speaking of posts, you’re going to need to post a lot of things in order to retain customers’ interest. That means talking about the latest happenings in your company, as well as posting images and videos often. Having a photo or clip to showcase will normally generate a bigger response from your audience, so keep that in mind. It’s a great idea to share other page’s clips too (don’t share clips from your competition!) as a way of remaining active when there’s nothing to talk about.

Some business owners take the approach of using Facebook purely as a business tool. That’s not what it’s there for. Writing in the same formal way you might talk to a client is not going to help you here. You need to find a balance between professionalism and lightheartedness. Customers don’t want to think that a machine is drumming this stuff up. Advertising in a fun, playful way is fine, but as soon as you start sounding too formal, customers will be drawn away.

You’re also going to need to communicate with customers regularly. That review box on your business page is potentially damaging if you can’t run your business successfully. Part of that relates to getting back to customers and keeping them updated with any concerns or queries they may have. Anyone who visits your page will be able to see how often you respond to messages, so it’s paramount that you’re checking this every day.

This is a beginner’s guide, so I don’t want to talk too much about paid promotion today. It’s a whole other world that you’ll need to get accustomed to if you’re interested in it. Just know that there are options out there for paid marketing, and it can pay off if you understand the audience that you’re trying to attract.

Good luck, and don’t stress about it too much. It’s only Facebook!

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