Some folks pay a lot of money for an awesome website. But what those people don’t realize is that no-one will visit the site! That’s because they didn’t think about how they would drive “traffic” to their new website.
The sad truth is a lot of people assume web designers take care of that side of things too. Of course, that’s not what happens at all. All a web designer will do is make your website look pretty and functional. Someone else needs to sort out the marketing and advertising for it.
Are you in a similar predicament? Don’t worry! Today’s handy guide will show you how to turn your deserted website into one that thousands of people visit on a daily basis!
Embrace the art of SEO
In case you didn’t know, SEO is short for Search Engine Optimization. In a nutshell, SEO refers to the practice of tweaking your website so that it looks better to human and search engine visitors.
The first step is to register your website with Google by signing up to its Webmaster Tools service. There are two main reasons why this is important. The first is that it includes your website in the list of sites to “index.” And the second is that you can discover if there are any errors with your website.
The next step is to check whether your web pages are relevant enough for human visitors. For instance, if you sell golf clubs, do your visitors want to see pages on your site about car tires?
A lot of website owners are guilty of having irrelevant content on their sites. It’s a well-known fact that Google penalizes websites by “ranking” them lower in search results pages. Make sure you don’t make these mistakes!
Embrace social media
When you walk in the street, you will find it hard not to come across someone that uses social media on a daily basis. The evolution of smartphone technology means that people can use Facebook and Twitter on the go.
It’s these people that you want visiting your website. That’s because they can share links to content on your website with their friends and family. And those people can, in turn, share them onto others and so forth.
There are plenty of social networking services online these days. When you want to target social media users, make sure that you do so on relevant networks. For instance, Facebook and Twitter have a global audience. Whereas services like Weibo target Chinese users only.
Have a pro manage your website for you
If this all sounds too much for you, there is always the option of hiring an organization to do the hard work for you. Organizations like Today’s Growth Consultant can help you to create a busy, revenue-generating website.
As with any service provider, you should make sure that the firm you use has the skills necessary to get the job done. For example, you should go online and check various Today’s Growth Consultant reviews if you are planning to use those guys.
You should also consider asking others if they have experience of using certain organizations to help grow their website. After all; the last thing you want to do is spend money and have little in the way of results.