- Did you recently lose your keywords ranking despite having too many backlinks?
- Penalized by Google although you have a qualitative content?
- Drop in keywords although you have highly authoritative and relevant backlinks ?
- Have you been involved in creating unnatural backlinks to get better rankings?
- If yes then you may have hit by Google’s latest algorithm (penguin update).
Google keep updating their algorithm for discouraging the web spam and bring the qualitative sites. Last year Google updated “panda update” which was created to discourage the low quality, spun and copy/paste content which harmed many sites from small blogs to giant article directories sites which had low or duplicate content. Google panda played a massive role in killing the low quality websites and as a result you can see all the original and top quality content sites at the top of search engine result pages. Google panda was just a threat against low quality content whereas there are plenty of other black hat techniques to get better ranking at search engines by exploiting the loopholes through unethical ways now Google decided to take action against them by their latest websapm update (penguin update on April 24th, 2012).
So what is actually penguin update??
As matt cuts said few days ago at googlewebmastercentral blog that:
“In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.”
so it is quite obvious that penguin update is issued to prevent the webspam such as linkstuff. Link farm, cloaking, link schemes or too much ads posting etc. it basic purpose to punish the black hat techniques which exploits the loophole of search engine and temporarily gain rankings by overtaking the qualitative sites which have the better content and relevant links moreover it will affect around 3.1% of search queries.
Matt also wrote that:
“The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded.”
If you have following the google webmaster guidelines then I am sure that the penguin update wouldn’t have hurt you. However if you think that you have been penalized wrongly by this algorithm or someone have not been punished by penguin update despite of exploiting the webmaster guidelines then you can inform the google team by using the link below:
Here is an useful video in which matt cutts is talking about the webspam have a look at it:
Now the question is How to save youe website from penguin update?
Ans: You just simply need to follow the google webmaster guidelines. Some of the factors I am going to tell you below just follow it:
Just focus on qualitative content.
Avoid link stuffing/ link farming.
Get the relevant back links.
Create website and content for users not search engines.
Refrain form blackhat tactics.
Avoid unethical ways of linkbuilding.
Don’t buy links.
Utilize social media.
Take help from google webmaster tool for “html suggestions, crawling,title and meta tags etc”.
Create qualitative content which attract the natural links.
Don’t exchange links.
stay away from spam sites.
don’t link with sites which have too many outbound links.
abstain from over optimization.
Don’t use hidden text or links.
Avoid creating pages with “Malicious Behavior”.
Elude too many ads on the web pages specially on Homepage.
Last but not the least if you can’t follow the above guideliness then you better don’t do SEO cause it would not harm your website’s ranking as the blach hat seo tactics.