Having a great web design is the key to getting the maximum number of visitors and conversions. In fact, you could find that re-designing your current website could give you amazing results. However, first you need to know exactly what to do so you can come up with a foolproof strategy. Let’s take a look:
Determine Your Goals
It’s important you know what your goals are so that you can accomplish the purpose of the redesign, and determine the outcomes that are measurable. Here are some goals you can set, if they suit your brand:
- Have a responsive site – this is always the best option when designing a site, so that your site can be viewed on any device.
- Increase your conversions – you can do this by posting helpful content. An agency like this digital agency in Melbourne could help you with this.
- Get a good search engine ranking – as the first page of a search engine is usually best, having a good search engine ranking can be essential to success. Otherwise, how will people know that you’re there?
- Make sure your site sets you apart – your site should set you apart from your competitors, mainly using something called a UVP. This is your unique value proposition.
Define Your Brand
Your brand should have a message or something unique that other brands don’t offer. How would you describe your brand mission? Make sure you leave a lasting impression!
Know Your Audience
You need to know who your target audience are. You also need to work out how you want them to see you. You need to consider the user’s goals, what they like, what they don’t like, etc. You should also be able to pre-empt any questions or problems they may have. Make sure your site reflects this, as well as showing who you are.
Check Out Your Competition
You need to know who your top competitors are so you can differentiate yourselves from them. Checking out your competition can really help. Knowing what is and isn’t working for them is important.
Hang on a sec, what’s good about coming up with a foolproof web design strategy if you aren’t making money from it? Check out this article to help you.
So, that’s how you can come up with your foolproof web design strategy. Then all you need to do is work out what specific things you’d like to change. For example, you might want a more modern logo, brighter colours, etc. You could create a mood board to help you with this.
Split Testing
Ideally, you should come up with a few different designs that you like for your new website. You can then get down to the more exciting bit – split testing! This is where you send one portion of users to one version of the site, and another portion to another version. This way, you can get statistics on the things that work best, and refine your site accordingly.
There you have it. Now get to work!