Today, most marketers agree that Internet marketing plays a significant role in their endeavours. Each year, the budget that marketers allocate for social media optimisation and Internet marketing in general increases. And this is not a mere coincidence. Marketers are starting to leverage the power of the Internet more and more.
This is especially important because of the rapid expansion of mobile Internet. Now, almost everyone has non-stop access to their social media accounts via phone or tablet. Thus, the role of social media in marketing can be analysed via two major directions.
First of all, we can speak of social media optimisation. Most marketers of today integrate their social media campaigns with other inbound campaigns. By using a link builder, they can easily track their best and worst performing social media platforms and posts. This leads to a better optimisation of the social media efforts and, of course, of SEO in general. This is a strategy that can be easily implemented by both B2B and B2C marketers; nonetheless, its main advantage lies in the fact that it is very easy to evaluate. With the help of Google Analytics, you can easily see the number of conversions, as well as the SEO performance.
Secondly, social media optimisation is of the utmost importance for B2C marketers, who can generate thousands of leads through it. Internet marketing is the main focus of companies who deal with e-commerce and social media is its crucial chapter, as it can play a significant role in every phase of the purchase. Through social media you can gain a lot of new customers, as well as brand awareness. It is very important, for any online shop, to keep growing its client database. If done right, social media can help you achieve that! Creating great content for every social network will get you likes and shares and more people will learn about you.
Nonetheless, social media optimisation can also help in the decision-making phase of the purchase. Before buying, people tend to search for reviews online. Help them find what they are searching for easily and your sales will boost. Encourage your clients to post reviews of your products on Facebook and Twitter and then rejoice in the user-generated content that will improve both your sales and your SEO.
Regarding SEO, there is one important thing to mention: since Google’s last update, social media optimisation is crucial for your page ranking. Links posted on social media accounts have a great value for your SEO efforts. Thus, even though you are into B2B, you shouldn’t overlook Facebook, Twitter, Linked-In, Pinterest, YouTube or Google+. You may not get thousands of leads from these social media platforms, but they will definitely help with your ranking. Moreover, if a potential client searches your company online, it is best if he finds a great online community and people talking about your products and/or services. This type of community is easily achievable through social media. Check out which of the networks works best for you start your social media optimisation efforts.