The Google panda update that happened a few months ago has left a lot of people confused and there are a lot of big sites and budding bloggers that have been affected by the panda but don’t know why they were. Like with every other thing Google does, the panda is yet to be completely figured out by any single person, but based on experiment and observations there are a lot of things one can do to reduce or eliminate the impact of the Google panda.
The seo tips below are highly effective, not only to help those who have been affected by the panda get out of it but to also help others prevent their websites from being affected by the Google panda update.
Avoid Publishing Duplicate or Spun Content
The content you serve to your readers on your blog has a great effect on the kind of results you will get, Both in the search engines and on social media sites.
I once conducted an experiment on my medifast and nutrisystem blog to really see the impact of great content. I tried writing a few blog posts that are better than my usual blog post and the result I got surprised me – those posts went really viral on social media sites and are now pulling in a lot of traffic from the search engines.
Google has for a long time been doing everything to make itself the friend of the people so that is why any content that doesn’t favor the readers of the blog on which it is published will hardly achieve success with Google. The key to prevent your blog from getting pandalized is to avoid publishing duplicate content. If for any reason you are already pandalized try to remove all the duplicate content on your blog and you will increase your chances of getting out soon.
Beware of the Website Template You Use
I know some of you reading this article might be surprised already, probably because you are always writing unique content but you were still affected by the Google panda.
Sometimes a lot of websites suffer from the duplicate content penalty, not because they are publishing duplicate content but because it seems they are. What I mean is that there are some website templates that have a lot of the same texts in their footer and sidebar on every page. Once the search engines discover these texts they will believe the website owner is publishing duplicate content and might end up publishing it.
It is very important to use a theme as minimal as possible. I have seen great results since I started using a simple and minimal theme on my nutrisystem and medifast blog.
Strengthen the Authority of Your Blog by Gaining Regular Quality Links and Social Media Shares
One thing about the Google panda and every other Google algorithm changes is that they mostly affect smaller sites and they have little to no impact on bigger sites. There is only one reason for this, and that one reason is because of the authority of these bigger sites.
The best way to future-proof yourself from every Google update and to prevent being affected by the Panda update is to work on gaining a lot of high quality backlinks to both your home page and your inner pages. Also work on getting your content shared widely on social media sites and you will be amazed to see how much that can impact your search engine rankings.