How Web Design and SEO Work Hand in Hand



If you find yourself the right web designer and the right SEO expert, then you’ll see some true magic happen. Why? Because these two aspects are the keys to creating a truly wonderful website. Unfortunately, not everyone realises the importance of these two parts coming together. Some people will focus solely on the aesthetics of a website. Some will focus solely on ensuring it is search engine optimised. Now, imagine what you could do if you focused on both.

The Web Design Aspect

Generally, you want a website designed that is pleasing to the eye and is easy for users to navigate. Web designers work hard following your brief, to create exactly the type of site you envisaged. You may think that it all stops there, but it doesn’t. In fact, your web designer is already doing some of that SEO work for you. Easy-to-use navigation systems, aesthetically pleasing designs, and even all the techy stuff. These are all factors which can help when it comes to your search engine rankings. Here are some top tips on how to SEO your web design:

  • Mobile optimisation – The latest Google update means a mobile-friendly website is more important than ever. A good web designer will ensure you have a responsive theme that Google deems mobile-friendly.
  • Navigation – You should ensure that the navigation of your website is easy to use. This also applies on the mobile version of your site too. Search engines give favour to websites that provide an excellent user experience.
  • Clean Layouts – Your visitors should be able to access all of the important information right away. A clean web design will help them do this, and also improve your SEO.
  • Behind the Scenes – Your website developer should ensure that all of your coding is search engine friendly. This will instantly boost you up the SERPS.


The SEO Aspect

On the other hand, SEO is all about creating content that is easy for search engines to find. And for humans to read. They may also work on some of the technical aspects, such as page loading speed and coding. You may already begin to notice how the web design and SEO aspects overlap slightly. A professional search engine marketer will be able to work with a web designer, to ensure your website is perfect in the eyes of Google. Here are some top tips on how to integrate SEO with web design:

  • Mobile optimisation – There are some key ways an SEO expert will be able to ensure your website is more mobile-friendly. Page loading times should be a key focus!
  • Navigation – Search engine professionals should be able to create navigation that is both easy for the user and search engine friendly. This includes clever naming of pages, menus, and URLS.
  • Clean Layouts – It’s not just the design that should be clean. The content should be too. It should be written with visitors in mind first. Search engines second.
  • Behind the Scenes – Optimising page loading times, meta titles, meta tags. These are all areas in which an SEO expert can work behind the scenes for a Google friendly website.


As you can see, both web designers and search engine experts need to focus on similar areas of your website. By working hand in hand, they can ensure your site is the best it can be. Both in the eyes of your visitors and in the eyes of Google.

Leave a Reply

Your email address will not be published.