If you think you’re ready to launch your new company website, think again. There are a few things it will need to feature in order to be fully competitive with the latest wave of interactive business websites. If it doesn’t include at least a few of these exciting and revolutionary new features, your site may be obsolete the very moment it appears on the web.
After Security, Your Next Concern Is Interactivity
After you get your SSL certificates, your next concern should be to establish interactivity on your site. You can do this the old fashioned way by updating your site daily (or as near to daily as possible) with fresh content. You’ll naturally want to keep visitors abreast of all of the latest arrivals, but you’ll also want to post daily updates even when there aren’t any brand new goods or services to tout.
You can do this by hooking up your home page feed with your social media pages. If you have established official company accounts on social media sites, such as Facebook, Twitter, and the like, you can sync them up with your website so that all of your posts on those pages will show up on your site as well. This means that daily news and updates will always be featured on your page, so that visitors to your site will never have reason to complain about a perceived lack of activity.
Give Your Site An Interactive Messaging Twist
Your next step should be to give your official company website a truly interactive twist. Install an instant messenger directly on to your home page, so that visitors can quickly give you a buzz with all of their latest questions and concerns. You can preset your IM function with answers to the most commonly asked questions.
If the visitor requires a more in-depth response, they can contact your customer service representative to deal with them directly. This is an excellent way to assure customers that they can always count on a direct and prompt response when they contact your company.
Make Sure Your Site Is Equipped With A Web Store
Finally, you should never launch a modern business website without the most essential feature of all: A fully interactive online web store. If your business is fully Internet based, you’ll want to have a platform from which to sell your goods and services directly to the customer, no matter what region of the world they may be based in.
A secure online store gives your customers the ability to do business with you directly over the web, simply by using their credit card or Paypal account. The money comes to you upfront, and is immediately there in your account, whether you’re at the keyboard or asleep in your bed. Installing an online store is the best thing you can do to ensure full interactivity with your potential customer base in order to maximize the productivity and profitability of your business.