As a medical practitioner, your website will serve as a tool that both your patients and the wider medical community can use. With the rapid rate that technology evolves at, your site visitors will use a plethora of devices to go online these days.
The design of your website is of vital importance for 2015 and beyond. If it doesn’t work well in a variety of devices and systems, your users will get frustrated and go elsewhere. That’s why it is essential you are at the top of your game when it comes to web design strategies.
There are also other reasons why your site design is important:
Each website is different
You might have one patient visit you that’s got a cold, and another suffering from arthritis. The way you treat each of those people is different. That’s because you’ll need to run various tests on them, and the medicine you prescribe isn’t the same for both of them.
When patients look at your website, they do so to find out more about you and what your areas of expertise are. After all; they don’t want to pay money to see a doctor that can’t help with their ailments!
Like with other niches, medical web design is an important aspect of your site’s structure. You need to tailor your site’s design for your target audience. The site needs to be clear and concise on the services you offer. And it needs to adapt well to different screen sizes and device types.
You can’t just use an off-the-shelf template for your site. It needs to be bespoke to your needs. If it isn’t, your patients are likely to go elsewhere if they don’t feel confident in your abilities. Cutting corners on website design is never a good thing!
Your site needs to be easy to navigate
The main bugbear that web surfers have with many sites is that they are hard to navigate. It’s standard practice for a website to have some form of menu or navigation system at the top of each page.
But, you’d be surprised by how many people leave site navigation as an afterthought. Instead, they should consider it an essential function of their website!
For example, don’t have a menu system built using Adobe Flash. Why? Because many Apple and Android devices do not support Flash, and all the user will see is a blank space!
Website design is important for SEO
In case you wondered, SEO stands for Search Engine Optimization. It refers to the practice of making your site reachable by people that search for it using search engines like Google.
The design of your website is crucial for SEO purposes. That’s because search engines use certain elements of a site’s design to categorize or “rank” each page. For instance, headings are used as important placeholders for content.
Also, the structure of each page is essential for search engines to correctly “index” the text. If you get this right, web surfers searching for particular terms are more likely to visit your website.