Organic Search Engine Optimization Isn’t Dead! Here’s Why

In the search engine optimization world, there are two ways of getting traffic to your website. The first is with organic search engine results, and the second is paying for some targeted traffic. With the latter option, most people use Google AdWords to bring visitors to their websites.

 

Organic Search Engine Optimization

Paid traffic is a good way to drive people to a new website. In fact, it’s so good that even owners of established websites use them. But what about organic traffic? Is it dead in the water? To some folks in the SEO world, it would seem that way.

But to most people, organic search engine optimization is just as important as paying for traffic to your website. Here are some of the reasons why.

It’s a tried and tested way to drive traffic to your website

If you use a computer on a daily basis, I am willing to bet that you perform at least one search on a website like Google.

And I will also bet that you are likely to click on some of the top organic search results rather than the AdSense ads. There are many reasons why this is so. Perhaps the obvious reason is that the top result will often show a list of site links. They are links to specific areas of a website.

People will always use search engines

Before you think about filling up your AdWords account with credit, you should consider the following fact. Everyone around the world will always use search engines when they want to find something.

Savvy web surfers are aware that the answers to their questions are likely to be in organic search engine results. Paid search engine placements can sometimes seem “spammy” to web users.

It’s cheaper to harness than paid ad placements

It doesn’t matter whether you do your own SEO or you use an SEO outsourcing company. One thing you will discover is that it is cheaper to harness the power of organic search engine listings.

The most-common way to raise a website’s popularity in Google is by having good quality links to it. Of course, those links must be from other relevant websites. For example, let’s say that you run a restaurant business.

You could establish relationships with food blogs, review websites and even catering companies. They could talk about your restaurant, or critique your recipes. The key thing is that they link to your website from theirs.

It helps you deliver fresh, relevant content to your readers

It’s no secret that search engines rate websites based on the content within them. Is your website is stale? Maybe it’s stuffed full of spammy keywords? If so, you aren’t likely to have a high profile for certain keywords and phrases.

Working on your organic search engine optimization is a great way of keeping tabs on your content. Paying for targeted traffic is one thing. But it’s a waste of money if no-one wants to stay on your website.

I hope this blog post has been useful to you today. Good luck with your SEO efforts!

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