Everyone has a favourite colour. We have a built in emotional response to colour palettes and we can’t often describe why. The simple fact is that colours have a powerful emotional pull on everyone. They have been tested and used by designers for decades to perfect the selling process. With the right colours you can influence people in a strong way. People will identify with you through colour.
You can even convince people to buy, just by choosing the right colours. Have you ever thought about this when it comes to your website? What kind of people is your colour scheme attracting? Today we’re going to look in a little more detail at why this is so important. Plus, we’ll explain how you put this knowledge into action on your site.
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