There are over half a billion websites in the world, so it isn’t always easy to make yours stand out. With so many websites to compete with, it can sometimes feel a little hopeless. With so many other websites around, does yours have any chance of getting noticed?
While the amount of websites might make it difficult for your site to get noticed, there is no greater tool for your business than an amazing site. It’s all about the design and traffic, as long as you have a unique website design and a good amount of traffic, you should be just fine.
However, if you notice that the amount of traffic your site is getting isn’t enough, there is no need to panic. There are plenty of simple ways you can increase the traffic on your website, to find out more, keep reading below:
If you find yourself the right web designer and the right SEO expert, then you’ll see some true magic happen. Why? Because these two aspects are the keys to creating a truly wonderful website. Unfortunately, not everyone realises the importance of these two parts coming together. Some people will focus solely on the aesthetics of a website. Some will focus solely on ensuring it is search engine optimised. Now, imagine what you could do if you focused on both.
Staying one step ahead of your competitors is hard. Not allowing them the upper hand is essential to survival. What constitutes the upper hand is varied. It could relate to products and services. It could relate to price points and market share.
It could also relate to marketing strategy. Your marketing strategy is your lifeline. Even if you have a great product for a low cost, it is worthless without anybody knowing about it. It is even worse if they don’t know anything about your brand.
If you have just started a business, or only moved it into the online world, you have probably heard about SEO. Search engine optimization is an online marketing technique that helps you get found by your customers online. It’s all about rankings, you see. When you use a search term for anything online, services like Google and Bing will look throughout the whole web for a relevant website or information. Then they produce the results in a list. If your site is on page one of that list, it will get more visitors.
Forget about social media, pop-up ads or expensive keywords: email is still the most powerful way you can connect with your customers and build up sales. Read on to discover the many ways that email marketing can grow your business. Continue reading
We get many clients looking for help with their online marketing. It’s what we do, after all – and we like to think we are good at it. However, you would be surprised how many people out there don’t know a thing. They pay for a website to be built and…well, that’s just about it. Their interest ends right there.
If you’re guilty of this, then perhaps it’s time for a change of mindset. Getting to know the basics of online marketing doesn’t take a genius. Nor does it take a lot of your time. But getting that essential knowledge inside your brain ready for immediate recall is crucial. Here’s why.
Search engine optimisation is a really important part of any online marketing strategy. You can’t leave it out, although there are so many different techniques to use. Using SEO alongside other techniques is the best way to go. Although you know SEO is beneficial, you may also want to know the downsides. There are pros and cons to everything and SEO is no different! Read on to find out more…
Pros of SEO
Higher Search Engine Rankings
The most obvious pro is that you get higher search engine rankings with SEO. That’s one of the main reasons to use it. With a higher ranking, you’ll get much better results from your business efforts overall. You don’t necessarily need to get to the top spot to get good results either. First page is a good achievement! Continue reading
As an entrepreneur, there are certain things you’ve got to ensure your business has. There are certain things it will need for it to be successful. Of course, top of the pile will be a tremendous marketing strategy. But, more specifically, you’re going to need to have a fabulous website. This is one of the most significant areas of the company, but it’s an area that many people don’t get right.
You need to make sure you’re doing all you can to make your company’s website as incredible as possible. When people hear about your business one of the first things they’re going to do is get online and check out the website. And this is where you might encounter a make or break situation. While a fantastic site is sure to attract more business, a weak and unprofessional site will drive it away.
When it comes to making money on the internet, there are more opportunities than ever before. If you can’t find something you deem suitable, you could simply come up with an original concept. However, we wanted to give you a helping hand, and so we’ve listed some of the most popular ways of creating income from the internet. You don’t have to choose an idea from our suggestions, but they have been proven to work for many others in the past. It’s all about finding something you enjoy and working hard to achieve your goals. Anything is possible if you have the right mindset and a decent level of motivation.
If you’ve recently launched a new website, you are almost certainly in the process of trying to promote it online. While advertising and marketing techniques will help to improve the level of traffic you receive, dealing with SEO is essential. Search engine optimization is big business these days, and that is why there are so many different companies offering the service. However, that doesn’t mean you can’t handle the basics yourself. You’ll find a few crucial SEO tips and tricks on this page that should help you to get started.