Anyone who runs a blog or owns an online business will know that one of the biggest problems you face is attracting new people to your website. It’s not an easy thing to get right. But read on if you want some useful tips.

Focus on Interesting Videos & Infographics

If you want to attract more people to your website you need to have something interesting and engaging to grab people’s attention. A regular series of videos (known as a vlog) could be a great way to do this. You could make them in-house or use a video production company to make them. Just make sure the end product appeals to the kind of people you want to attract to your website.

Infographics can be great for capturing people’s attention and also providing them with information at the same time. And if you create a really good one, people will show their friends and your hits will rise quickly.

Make Sure Your Website is Fast

People won’t return to your website if it’s slow and hard to navigate. And return visits are essential if you’re going to have a steady flow of traffic coming to your website. But if you’re not very good at web designing, you might not know how to improve the speed of your website. You could just change your web host or declutter the site to make it move faster. Continue reading →

If you own a business, people may have told you before that you need to use video marketing. You might have done some research and realized that videos are a powerful marketing tool. But what sort of videos should you create for your company, and what can they do for? There are lots of different things you can do with this medium, from demonstrating your product to creating an involved story that tugs at people’s heartstrings. However, it can be tough to decide what sort of video is right for you. While the budget will play a part, you also need to think about your aims. Consider these types of video for your brand to promote it to a wider audience.

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Making a website is easy. You find hosting, choose a platform, and then pick a template and fill in the blank spaces. You can even skip the first step. But making an above average website is much harder. If you want your site to stand out from all the others, a good web design requires a lot more effort. A website might be easy to build, but a brilliant website is something else. If you only put the minimal effort into your site’s design, there’s no guarantee anyone will even be able to tell it apart from your competition’s. So be the business that goes the extra mile and use these methods to make your website unique.

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Every business is slowly coming to terms with online marketing. Since the advent of the internet, it has forced a monumental shift in the way companies operate. Many see it as a fantastic opportunity to reach more people and connect in exciting new ways. Others see it as a bore and long for the days of traditional media. Whichever view you take, online marketing can no longer be ignored.

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Ask any business owner about the number one key to a successful business and they’ll all say the same thing – marketing. It can’t be stressed enough how vital it is to get the marketing aspect right. This is how you promote and advertise your business. It’s how people find out about you, and it’s how you stay current and fresh. Great marketing can result in positive business growth. But poor marketing could spell the end for your business.

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Running a business is exhausting work. There’s so much work to juggle and marketing is probably the last thing you want to be worrying about. Here are some top online marketing tips for you busy business owners.

Make Your Website Effective but Minimalist

When you’re planning your online marketing strategy, your website has to be at its heart. Your website is the foundation on which everything else is built; that’s why it’s so important to get it right. Don’t think you can get by with a mediocre website, you should always be looking to improve it.

A lot of business owners think that cramming as much information and detail onto their website as possible is the best way to go. But it’s not. It should be minimalist and easy to navigate. Tell your visitors what they need to know, but don’t bombard them with information.

Focus on Both Current and Potential Customers

Chasing new customers shouldn’t mean you make the mistake of neglecting your current customers. The key is focusing your online marketing strategy on both current and potential customers, not just one or the other.
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