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`is_cornerstone`, `is_robots_noindex`, `is_robots_nofollow`, `is_robots_noarchive`, `is_robots_noimageindex`, `is_robots_nosnippet`, `is_public`, `has_public_posts`, `blog_id`, `open_graph_image`, `open_graph_image_id`, `open_graph_image_source`, `open_graph_image_meta`, `twitter_image`, `twitter_image_id`, `twitter_image_source`, `permalink_hash`, `created_at`, `updated_at`) VALUES ('1', 'user', 'https://www.todaytricks.com/author/bob-k-2/', NULL, NULL, '0', '0', NULL, NULL, NULL, NULL, NULL, '0', '1', 'https://secure.gravatar.com/avatar/9806e2025d6a863d9489217506b9e3c3?s=500&d=mm&r=g', NULL, 'gravatar-image', NULL, 'https://secure.gravatar.com/avatar/9806e2025d6a863d9489217506b9e3c3?s=500&d=mm&r=g', NULL, 'gravatar-image', '43:f474091092df90aaa31b929939a98c7f', '2022-05-20 04:28:19', '2022-05-20 04:28:19')</code></p></div><div id="error"><p class="wpdberror"><strong>WordPress database error:</strong> [Table 'mytricks_baby.yoast_wp_seo_models_indexable' doesn't exist]<br 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'https://secure.gravatar.com/avatar/9806e2025d6a863d9489217506b9e3c3?s=500&d=mm&r=g', NULL, 'gravatar-image', NULL, 'https://secure.gravatar.com/avatar/9806e2025d6a863d9489217506b9e3c3?s=500&d=mm&r=g', NULL, 'gravatar-image', '43:f474091092df90aaa31b929939a98c7f', '2022-05-20 04:28:19', '2022-05-20 04:28:19')</code></p></div><div id="error"><p class="wpdberror"><strong>WordPress database error:</strong> [Table 'mytricks_baby.yoast_wp_seo_models_indexable' doesn't exist]<br /><code>SELECT COUNT(*) AS `count` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` IN ('post') AND `author_id` = '1' AND `is_public` = '1' LIMIT 1</code></p></div><div id="error"><p class="wpdberror"><strong>WordPress database error:</strong> [Table 'mytricks_baby.yoast_wp_seo_models_indexable' doesn't exist]<br /><code>SELECT COUNT(*) AS `count` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` IN ('post') AND `author_id` = '1' AND 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/> <div id="error"><p class="wpdberror"><strong>WordPress database error:</strong> [Table 'mytricks_baby.yoast_wp_seo_models_indexable' doesn't exist]<br /><code>UPDATE `yoast_wp_seo_models_indexable` SET `has_public_posts` = '0', `permalink` = 'https://www.todaytricks.com/author/bob-k-2/', `permalink_hash` = '43:f474091092df90aaa31b929939a98c7f', `updated_at` = '2022-05-20 04:28:19' WHERE `id` = '0'</code></p></div><div id="error"><p class="wpdberror"><strong>WordPress database error:</strong> [Table 'mytricks_baby.yoast_wp_seo_models_indexable' doesn't exist]<br /><code>UPDATE `yoast_wp_seo_models_indexable` SET `has_public_posts` = NULL WHERE `object_type` = 'post' AND `object_sub_type` = 'attachment' AND `post_status` = 'inherit' AND `post_parent` = '2365'</code></p></div><br /> <b>Deprecated</b>: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in 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`is_public`, `has_public_posts`, `blog_id`, `permalink_hash`, `created_at`, `updated_at`) VALUES ('2365', 'post', 'post', 'https://www.todaytricks.com/setting-up-an-e-commerce-site-read-this-handy-online-marketing-primer/', NULL, '0', '0', NULL, '0', NULL, NULL, NULL, 'http://www.todaytricks.com/wp-content/uploads/2015/04/shopify.jpg', NULL, 'first-content-image', NULL, 'http://www.todaytricks.com/wp-content/uploads/2015/04/shopify.jpg', NULL, 'first-content-image', NULL, NULL, NULL, NULL, 'Setting Up An E-Commerce Site? Read This Handy Online Marketing Primer!', NULL, NULL, NULL, NULL, '1', '0', NULL, 'publish', '0', NULL, NULL, '1', '98:17062240eec5024d43c789aedeb72504', '2022-05-20 04:28:19', '2022-05-20 04:28:19')</code></p></div><div id="error"><p class="wpdberror"><strong>WordPress database error:</strong> [Table 'mytricks_baby.yoast_wp_seo_models_indexable_hierarchy' doesn't exist]<br /><code>DELETE FROM `yoast_wp_seo_models_indexable_hierarchy` WHERE `indexable_id` = '0'</code></p></div>Setting Up An E-Commerce Site? Read This Handy Online Marketing Primer! - TodaytricksTodaytricks
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Setting Up An E-Commerce Site? Read This Handy Online Marketing Primer!

23 Apr 2015 By

There’s no denying that e-commerce is a booming industry. These days, it’s now easy to set up an online store and start selling your wares over the Web. Some folks may use out of the box solutions like Shopify while others may create a unique platform for their needs.

But one problem that all new e-commerce site owners face is getting traffic to their online stores. In fact, it’s a problem shared with all new websites! If you’re setting up a new e-commerce site, the following online marketing guide will help you to build up traffic:

shopify

Start blogging (on other sites)

Search engines like Google rank websites on various different factors. One of them is inbound links. You see, search engines will only consider a site “popular” if it has related, good quality content linking to it.

But, you can’t just get any old random site linking to yours. The sites that link to you must share some good link juice or “domain authority” as it’s known in SEO circles. To carry out this strategy effectively, you need to do a few things.

First, you need to identify some blogs that have a good DA and accept guest posts. Second, you need to write a killer article that the blog’s target audience will find interest. And, third, it goes without saying that you need to link to a relevant page on your website!

If writing blog posts isn’t your forte, I recommend paying a copywriter or “content writer” to do the work for you. These are people that spend their days writing copy for all kinds of clients, regardless of their niche.

niche

Image Source

Make sure your site is fully search engine optimized

The classic mistake a lot of newbie e-commerce site owners make is to forget about their website’s SEO. For instance, SEO-friendly URLs like “/blue-nike-air-sneakers” are better than ones like “product.php?x=32456&id=32323.” That’s because they can boost your site’s visibility on the Web.

Google has created a “Search Engine Optimization Starter Guide” that you can download. It’s in PDF format to tell you what you need to know.

If you don’t have the time to spend optimizing your site, get an expert to take care of it for you. But, is on-site SEO really that important? In a word, yes. The http://www.resultsfirst.co.nz website will tell you more about the importance of on-site SEO.

Get bloggers to review your products

Nothing beats a genuine review of the products you sell. It’s worth approaching some high-profile bloggers and asking them to give an honest review of what you sell. Of course, the only condition is that they place a link to your website or product page!

For high value items, you can lend those items to the bloggers and offer them a discount on your e-commerce site should they want to buy it. Or, even better, a discount code that their readers can use!

As you can see, there are plenty of ways to start driving traffic to your new e-commerce site. The ones I’ve listed above represent the highest value strategies. Good luck!

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