Search engine optimisation is a really important part of any online marketing strategy. You can’t leave it out, although there are so many different techniques to use. Using SEO alongside other techniques is the best way to go. Although you know SEO is beneficial, you may also want to know the downsides. There are pros and cons to everything and SEO is no different! Read on to find out more…
Pros of SEO
Higher Search Engine Rankings
The most obvious pro is that you get higher search engine rankings with SEO. That’s one of the main reasons to use it. With a higher ranking, you’ll get much better results from your business efforts overall. You don’t necessarily need to get to the top spot to get good results either. First page is a good achievement!
A Better Website
SEO is now performed with the user in mind. This means you get a better website. The user experience is enhanced, so they are more inclined to stay on your site and come back later on. It’s a win-win situation!
As you get a higher ranking with SEO, you get more traffic. People are naturally inclined to click on the results on the first page, as they don’t like to venture too far.
Along with more traffic comes more custom. Bear in mind that you will only get more custom if you’re ranking for the right keywords. Ranking highly doesn’t mean anything if you aren’t getting targeted visitors.
Users find you more credible with a high search ranking. They trust Google! If you want to seem like a trustworthy, credible company, then a high ranking can help you. Just make sure you act trustworthy to top it off!
Cons of SEO
It Takes Time to See Results
You will need to be patient to see the results from SEO. It might take months to get you to where you want to be. You can’t get instant results like you can with a technique like PPC.
Big Investment Depending on Niche
If you work in a highly competitive niche, you’ll need to make a big investment. It can be worth it, but it can also take a long time to get a return on your investment.
No Guarantee You’ll Make it to the First Page
There isn’t a guarantee that you’ll make it to the first page, even if you pay the best agency to do your SEO. You can keep trying, but it might never happen.
You Don’t Have Full Control
You don’t have full control over SEO, as it’s the search engines that make the final call. They decide where to put you. They can change the way they do things at a moment’s notice too, and this can affect your campaign.
Now that you know the pros and cons of SEO, you can decide whether you would like to use it or not. Bear in mind that despite the few cons, the pros greatly outweigh these. You will more than likely get results!