If you currently offer a service or product but aren’t online, an ecommerce store could be perfect for you. The magical world wide web gives you the opportunity to reach a global market with your service or product – and the best thing about it is they can order at any time of day. That means orders could flood in 24 hours, 7 days a week, 365 days of the year when in comparison to a physical store. The only way to get ahead in your industry is to grow your business, and to do that going online is the best option. Here are some tips for setting up your first ecommerce store:
1. Take the Opportunity to Upsell
Upselling is the key to maximising your revenue online. If a person is on your ecommerce store, this means they are interested in your products and what you have to offer. A great way to do this is to make sure you show them products that could compliment the items they’re looking at on the checkout page.
2. Make Sure Your SEO and Marketing Techniques are up to Scratch
When your ecommerce store is up and running, it’ll need to rank well in the search engines to get the most exposure and traffic. You can only do this with a great SEO campaign and effective marketing techniques. A custom ecommerce web design with a food company will ensure that your onsite SEO is taken care of and perhaps even other aspects of your marketing strategy.
3. Sort Out Your Loading Speed
By having a good hosting server and making sure your coding is optimised, you can make sure your loading speed isn’t take too long for your customers. As your site will likely be filled with products, it could take forever to load if you aren’t careful. Avoid this by following this advice.
4. Have Products on Your Home Page
Think of your home page as a bit like a shop window. Dress it up nicely, making sure you have some of your best products and services on display.
5. Keep Your Site Secure
In order to safely take your customer’s details, you need to make sure your site is properly secure. An SSL certificate will ensure that your customers have peace of mind knowing that you aren’t about to steal their personal information.
6. Have a Great Return Policy on Your Items
With a great returns policy, your customers will have more faith in your products and be more likely to order, knowing they can easily return it if there’s a problem.
7. Write Enticing Product Descriptions
Without product descriptions, your products are bare. Make sure they are all unique and enticing for the customer. Make sure it’s clear what they are buying too.
8. Keep It Simple
Don’t over complicate your site with too many design elements and too much information.
9. Make Checking Out Easy
Checking out is the most important part. You don’t want many abandoned carts, do you? Keep this part as simple as you can make it.
Good luck in this venture!