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`is_public`, `has_public_posts`, `blog_id`, `permalink_hash`, `created_at`, `updated_at`) VALUES ('2374', 'post', 'post', 'https://www.todaytricks.com/top-online-marketing-tips-for-busy-business-owners/', NULL, '0', '0', NULL, '0', NULL, NULL, NULL, 'http://www.todaytricks.com/wp-content/uploads/2015/04/4.jpg', NULL, 'first-content-image', NULL, 'http://www.todaytricks.com/wp-content/uploads/2015/04/4.jpg', NULL, 'first-content-image', NULL, NULL, NULL, NULL, 'Top Online Marketing Tips for Busy Business Owners', NULL, NULL, NULL, NULL, '1', '0', NULL, 'publish', '0', NULL, NULL, '1', '79:1b1e22cf6f41a17be689b56a3abc19ee', '2022-05-20 03:13:37', '2022-05-20 03:13:37')</code></p></div><div id="error"><p class="wpdberror"><strong>WordPress database error:</strong> [Table 'mytricks_baby.yoast_wp_seo_models_indexable_hierarchy' doesn't exist]<br /><code>DELETE FROM `yoast_wp_seo_models_indexable_hierarchy` WHERE `indexable_id` = '0'</code></p></div>Top Online Marketing Tips for Busy Business Owners - TodaytricksTodaytricks
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Top Online Marketing Tips for Busy Business Owners

24 Apr 2015 By

Running a business is exhausting work. There’s so much work to juggle and marketing is probably the last thing you want to be worrying about. Here are some top online marketing tips for you busy business owners.

Make Your Website Effective but Minimalist

When you’re planning your online marketing strategy, your website has to be at its heart. Your website is the foundation on which everything else is built; that’s why it’s so important to get it right. Don’t think you can get by with a mediocre website, you should always be looking to improve it.

A lot of business owners think that cramming as much information and detail onto their website as possible is the best way to go. But it’s not. It should be minimalist and easy to navigate. Tell your visitors what they need to know, but don’t bombard them with information.

Focus on Both Current and Potential Customers

Chasing new customers shouldn’t mean you make the mistake of neglecting your current customers. The key is focusing your online marketing strategy on both current and potential customers, not just one or the other.

You could offer a loyalty scheme to customers to keep them coming back. It’s also a good idea to offer them the chance to give feedback on their experiences so you can look at where you need to improve. And then the rest of your focus can be geared towards targeting new customers.

Be Engaging and Entertaining on Twitter

It’s free to tweet, so you and your business should be taking full advantage of the opportunities afforded by Twitter. It’s very easy for businesses to get their approach to social media completely wrong though.

Your tweets shouldn’t be about pitching your products or business to people. No one wants to read tweets that are obvious advertisements. Instead, you should take a more relaxed and casual approach, slipping links to your website in when it’s relevant.

Consider Outsourcing

If you’re busy, don’t rule out the idea of using external help. Outsourcing parts or all of your marketing strategy can be a great way of freeing up time and getting an expert service from a team of professionals.

You could contact any marketing company to see what kinds of services they can offer you. You don’t have to outsource every aspect of your marketing department, but it can be a big benefit in the long-term.

Don’t be Too Conventional

Marketing is not an exact science. It’s all about experimenting and finding the right marketing methods for you. Of course, there are certain things that can help out every business (like the ones listed above). But that doesn’t mean you shouldn’t test new ideas out.

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If you’re just following the crowd and taking the same marketing approach as everyone else, you’re never going to stand out in the crowd. Try doing something different and audacious if you want to be seen and heard by more people.

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