We all know that WordPress is a popular website publishing platform. With up to 80 million websites globally using it, there’s no denying that it’s one of the easiest ways to get your site online.
But, what some people don’t know is how to market effectively their WordPress websites! The thing about online marketing is that there are plenty of good and bad things you can do to promote your brand. So, which ways are the best for your site? Keep reading and I’ll share with you some tips on how to market your WordPress site like a pro!
Use a responsive theme
WordPress sites have skins or “themes” that you can install to alter the look and feel of your site. Out of the box, you have a few different options to choose. But, what you should do is invest in a premium responsive theme.
The thing about responsive themes is that they make your website adapt to different screen sizes and devices automatically. That means mobile visitors won’t have to zoom in on your content! For marketing purposes, responsive themes are a must. Especially if you want to target people that use smartphones and tablets!
Target a specific audience
It doesn’t matter if you’re running a personal or business website using WordPress. What does matter is that you know who you are targeting! An essential part of any successful website is knowing which audience you want to target.
For example, if you run a steakhouse, you don’t want to target vegetarians! Make sure that the content on your website is relevant to your target audience.
Don’t be a content spinner
One of the main reasons people use WordPress is for its blogging capabilities. From an SEO point of view, blogging is a brilliant way to engage with your target audience. The guys at Maverick Web Marketing urge people not to do the cardinal sin of spinning existing content on their blogs.
Let’s say that you run a blog. Rather than rehashing existing news stories from other websites, you should write your own unique take on them. Above all, make sure your content is factual, relevant to your blog and engaging.
Get active on social media
You’ll have to do a fair amount of off-site work to get traffic to your WordPress site. One of the essential ways of doing that is to have an active social media presence. That means signing up for accounts on social networks like Facebook and Twitter.
Post links to your pages or new blog posts on your site. That way, you can drive traffic to your website and get more people interested in what you have to say.
Focus on long-tail keywords
Website marketing and SEO (search engine optimization) go hand in hand. Each page on your WordPress site should have a particular keyword or “phrase” relevant to the content.
But, if one of your pages just focuses on “boats” you need to rethink your strategy. Instead, focus on long-tail keywords like “sealine c330” for example.
By following the above tips, you’ll soon be marketing your WordPress site like a pro!